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1. FEATURE: Summer loving

   interviews. “It was picked up by a range of media – releasing it in July was very timely, relevant and made ...

   a12admin a12 - 09/07/2007 - 00:00

2. BEST PRACTICE: Corporate hospitality

   whether they are existing or prospective clients, suppliers or the media. This 'free ...

   a12admin a12 - 01/07/2006 - 00:00

3. PROFILE: Mark Allatt- Global Brand Director, Deloitte

   This included some high profile stunts that got him coverage in the national media, but which he declined ...

   a12admin a12 - 15/04/2007 - 00:00

4. PROFILE: Karen Wilson- European Marketing Director, Yahoo Search Marketing

   not interested in knocking the competition, nor is she envious of Google's relentless media attention: “It ...

   a12admin a12 - 29/03/2006 - 00:00

5. BRANDING: Managing consistency

   of a bespoke system will be money well spent over the longer term. If all you need to do is create a media ...

   a12admin a12 - 29/03/2006 - 00:00

6. PROFILE: Mark Wilkin- Head of Brand Communications, Hitachi

   – this could imply that TV advertising will get nowhere near Hitachi's media schedule this autumn. ...

   a12admin a12 - 24/06/2005 - 00:00

7. ANALYSIS: Software marketing: older, wiser, better

   lots of big media companies promoting it. But is it necessarily the best way of building a brand?" ...

   a12admin a12 - 24/06/2005 - 00:00

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