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1. Four steps to selecting the right companies to target with ABM

   to make note of companies that are in the media for reasons that may match your buying trigger or check ... their social media platforms. Mergers, acquisitions, awards, new hires, profits, losses or new premises could ...

   Feroze Engineer - 13/04/2022 - 08:36

2. Making the most of your marketing automation platform

   later it appears on Instagram. That’s not shocking for anyone,” he quips. “If your marketing automation ...

   David Rowlands - 17/03/2022 - 09:06

3. International Women’s Day: A collection of reflections

   dog food.  Questions appear in front of us every day that are important to the gender equality agenda. ... incorporate themes of feminism into social media, advertising, and other marketing channels. This is known ... on appearance, beliefs or background.  Unconscious bias has received a bad rap in recent years with some ...

   David Rowlands - 08/03/2022 - 13:00

4. Three tips to better product messaging

   understand your buyers is by finding memes, jokes, or social media posts about the problem you solve ... social media posts, etc. Do some digging, but not too much – your goal is to get a feel for what ...

   Rachel Rapoza - 30/03/2022 - 12:09

5. What you need to know before starting a B2B podcast: An interview with Blick Rothenberg’s Dan Gray

   Business podcast is filmed, allowing for the use of clips and audiograms for promotion via social media ...

   David Rowlands - 19/04/2022 - 14:29

6. Missed Martechopia 2022? Here’s what you need to know

   and wide, covering everything from digital transformation and social media to CX and finding your ideal MOPs ... rhetoric to revenue: the rebirth of social media as a B2B growth engine: Colin Day and Andrew Davies ...

   David Rowlands - 01/04/2022 - 14:01

7. What can B2B marketers learn from Wordle?

   be lagging behind in your interactions with your audience. Is your business much less present on social media ... to consider how you can do so with authority. Of course you need to ensure that your website, social media ...

   Kerrie Malone - 29/03/2022 - 08:53

8. Partnering with your customers can be the answer to boosting your marketing impact

   pipeline.  “These webinars have provided vastly better results than all our social media marketing efforts ... of your offerings is often not as easy as it appears. Many companies begin this effort thinking they know ...

   Rod Griffith - 03/02/2022 - 08:49 - 1 comment

9. Using TikTok for B2B marketing

   common social media goal- creating entertaining, creative, and helpful content that makes ... is engaging, experimental, and creative, it is more likely to go viral than other social media platforms. ... visibility. Incorporating influencers in your social media marketing strategy is a good option, especially ...

   Rachel Smith - 04/03/2022 - 14:43

10. Beyond the buzzwords: Top B2B marketing trends to watch for in 2022

    it on social media. Use your client training materials as the foundation for blog posts or guides that you can ... in today's competitive world. 3. Using social media to build transparency and trust Transparency and trust ... a brand over another. With this mind, it's time to start thinking about your social media strategy ...

    Satish Sadasivan - 07/03/2022 - 09:45

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