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  1. 10 lessons learned after 10 years of modern selling

    embrace of digital technologies and social media. The leaders who jumped quickly on these opportunities ... in the last 18 months, and that doesn’t appear to be going away. Widespread hybrid working is being welcomed ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  2. News: Expandi Group announces the integration of AccountInsight into the group

    in the Americas, EMEA and APAC.  While AccountInsight will continue to independently service media agencies ... media etc, rather than solely tracking paid-media channels.  Relevance: exclusively targeting ... with Expandi in May 2021, it immediately appeared clear to us that Expandi was the best partner to  complement ...

    Lucy Gillman - 04/10/2021 - 10:43

  3. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part II)

    messages (what?) for all audiences: primary, secondary, influencers, media, investors; one-size positioning ... on social media. Repeat the next cycle. Are all marketing plans, B2B or B2C, robustly, consistently, ... distinct are B2B media channels from B2C’s? Given that B2C vs. B2B audiences differ (mass vs. niche), ...

    Sue Mizera - 22/02/2022 - 12:26

  4. News: B2B Marketing chooses SpotMe as their exclusive 2022 event technology partner

    media. "Both SpotMe and B2B Marketing work with the world's leading brands, so the strategic ...

    David Rowlands - 08/03/2022 - 16:10

  5. BBP

    Marketing Events and Exhibition Services Lead Generation Marketing Communications Media Buying Agencies ... Mobile Online Video Social Media Services Web Design Website Development Automotive Business Services ...

    Daniela fernandes - 08/02/2022 - 10:41

  6. News: The Marketing Practice announces US expansion plans with the acquisition of 90octane

    market-leading demand generation and ABM portfolio.   90octane joins Kingpin, the media, data and audience ... further capabilities to the Group in creative, media and analytics in the US and reflects a significant ...

    David Rowlands - 18/02/2022 - 16:35

  7. How to bridge the sales and marketing alignment gap – once and for all

    in the United States alone. Even for those organisations whose sales and marketing teams appear to operate ...

    John Cheney - 17/01/2022 - 10:01

  8. How to effectively market B2B SaaS: Eight practices for a successful marketing strategy

    on your team. 6. Target on LinkedIn You need to consider how you can use social media in a way that suits ... your brand, which can be a challenge for B2B SaaS companies. Just filling up the social media calendar ...

    Richard Conn - 28/02/2022 - 09:43

  9. Expandi Group

    Generation Solutions Lead Generation Marketing Services and Technology Media Buying Agencies Industrial, ...

    Daniela fernandes - 14/02/2022 - 16:20

  10. How human connection and automation come together to create today’s CX

    customers interact with businesses across several channels from websites and chat boxes to social media ...

    Stephanie Copel... - 01/03/2022 - 09:19


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