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  1. What makes a successful customer experience map? Four tips for customer-centric businesses

    mapping out the experiences your customers have at every stage of the buying cycle, from before ... not linear, you can see how customers may ‘bounce’ between different stages of this lifecycle, and identify ... how you can improve their experience at every stage.   2. Gain stakeholders' insight and buy-in ...

    Kerrie Malone - 11/07/2022 - 09:03

  2. What you missed at Ignite London

    mediocrity and bid to invest in our creative selves- a skill so human, so unreplicable that it will increase ...

    David Rowlands - 13/07/2022 - 09:32

  3. Brand guidelines: When should you start breaking the rules?

    stage of the process. Ask tough questions Established brands can get weighed down by legacy guidelines ...

    Danny Philamond - 04/08/2022 - 09:46

  4. Perfecting pipeline management to boost B2B sales

    automation and web analytics, sales teams can mark the key stages of the buyer’s journey. Scrutinising sales ... activities at every stage: How effective is each activity? Can unnecessary steps be eliminated? Close ...

    John Cheney - 13/07/2022 - 11:22

  5. The middle of your funnel is broken: Why leads aren’t everything and you need to align your content with self-serve buyer journeys

    this means for you. Which content works best at different stages of the funnel. How to make your content go ... stage of their buyer journey, ensure those prospects had the tools available to make an informed ...

    Daniela fernandes - 28/06/2022 - 11:36

  6. Lessons from the frontline of the IET’s strategy-led martech transformation

    comfortable with mediocrity. Go beyond settling for what you have now. Don’t be afraid to look outside of your ... remember Niel Berry from Atos standing on stage last year saying that what he learnt at Martechopia made ...

    David Rowlands - 04/03/2022 - 10:24

  7. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

    when buyers were ready to move onto the next stage of their journey and when ready for sales ... the level of measurement and reporting required to assess and optimise nurture entry, exit, stage promotion ... or account through the nurture stages, identifying whether it is a net new, competitor or partner and serve ...

    David Rowlands - 07/07/2022 - 12:35

  8. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    in growing their business and is tailored to specific business sizes, life stages and ambitions. 4. Provide ...

    Jonathan Turner - 20/07/2022 - 09:29

  9. News: The Martech Awards winners

    want to be on stage at the biggest celebration of B2B. Personality-driven marketing platform xiQ nabbed ...

    David Rowlands - 08/07/2022 - 09:05

  10. Propolis- CX Framework download form

    marketing success • Breaks down the 5 stages of marketing maturity in each core part • Lets you map your ...

    scotty - 16/06/2022 - 11:34

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