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  1. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

    touchpoints and progression throughout the buying journey.  Timescales of the campaign  The upfront stages ...

    David Rowlands - 14/06/2022 - 11:16

  2. Missed Martechopia 2022? Here’s what you need to know

    into two stages: Propolis and partner. Propolis is our exclusive community for B2B marketers to share ... the way: Ruth Oakey (Propolis stage). Why what we’ve been doing is wrong with B2B revenue generation, how ... we got into this mess, and what to do about it: Kerry Cummingham (partner stage). Five pillars ...

    David Rowlands - 01/04/2022 - 14:01

  3. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    I have had the privilege of observing, and even driving, successive stages of progress and developments ... mediocrity in either B2B or B2C. Tracking and trending with one another over time, B2B and B2C now ... stages, whose challenges, and complexities, we acknowledge, might actually make your brain hurt. But do ...

    Sue Mizera - 25/04/2022 - 09:55

  4. The Modern Marketer’s Guide to Orchestration

    that prevent them from orchestrating campaigns easily. This ebook provides you with: Tips for every stage ...

    Daniela fernandes - 11/04/2022 - 15:01

  5. Super-charged lead generation: How to drive more ROI from your enquiries

    to generate great results without breaking the bank.  It goes without saying that the ‘interest’ stage ... on driving inbound leads to a sales team to convert.  Tracking  You need to track every stage of the lead ...

    Kate Cox - 26/04/2022 - 09:01

  6. There’s never been a better time to recommit to your vision and mission

    and trust—while maintaining direction and momentum—by bringing certain people in at certain stages. There’s ...

    Stephanie Copel... - 16/05/2022 - 09:06

  7. The Croc on winning Gold for ‘Best use of creative’

    collaboration can present at different stages of production, we were ready to start creating content that would ... Riccardi, respectively – we were able to take decisive action at every stage to make sure we didn’t roll ... the ‘norms’ and leading the industry to a new path? Well, it could be you on stage at this year’s B2B ...

    David Rowlands - 03/05/2022 - 08:42

  8. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part II)

    and there is no longer any excuse for marketing mediocrity in either B2B or B2C. Tracking and trending with one another ... stages, whose challenges, and complexities, we acknowledge, might actually make your brain hurt. But do ... profiles, life-stage, psychographics, regional differences, purchase power.  Where some B2B companies err ...

    Sue Mizera - 22/02/2022 - 12:26

  9. Ignite USA: The answer to finding your B2B tribe

    of last year’s digital moderators, I’ve been centre stage of Ignite USA. I know first hand why it’s worth ... stage of Ignite USA. I know first hand why it’s worth attending. Here are some of my thoughts. anonymous ...

    James Soto - 01/04/2022 - 09:04

  10. Uncovering permission-based marketing: Seven tips for a cookieless future revealed

    stage. Not only does this ensure you comply with the differing sets of regulations around the world, ...

    John Allen - 09/05/2022 - 10:00

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