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  1. International Women’s Day: A collection of reflections

    it! Susanna Kempe, chair, B2B Marketing Two years ago on IWD, I sat on a stage for a women’s equality ... time. I answered: that we wouldn’t be sitting on stages talking about women in business.  It wasn’t ... that a woman would advance to the finals. But don’t get complacent at the hiring stage- what else can you do ...

    David Rowlands - 08/03/2022 - 13:00

  2. B2B marketing is all about leads. So why bother with branding?

    function. In fact, I’d argue that building a strong and respected brand accelerates all stages ...

    Ruth Stevens - 18/02/2022 - 09:29

  3. Three demand generation focus areas you need to know

    or set of specific stages, and in many cases, buyers have a rather fluid journey with myriad touchpoints. ... easier to engage with leads at various stages of the buying process if you have a 360-degree view of your ... is consumed and to what percentage? How do they consume content at various stages in their purchase process? ...

    Satish Sadasivan - 21/01/2022 - 15:35

  4. News: SugarCRM introduces integrated playbook functionality to support guided selling and CRM process automation

    to optimise both the user and the customer experience at every stage of the customer journey. Over the past ...

    David Rowlands - 02/02/2022 - 15:11

  5. How to buck the bad content trend

    Content marketing Mediocre. Unambitious. Generic. Crap. Doug Kessler explains how you can avoid ... and a buying stage was enough,” Doug says. “It’s not anymore, the bar has gone way way way higher.” For Doug, ... average work. There’s so much mediocrity out there that not aiming high enough is super common.” If you’re ...

    Molly Raycraft - 03/06/2019 - 09:00

  6. News: Feefo appoints new CMO to drive growth and overseas expansion

    the next stage of the CX insights and reviews platform’s rapid growth. Feefo, a verified reviews platform, ... Reevoo, earlier this year. James will lead the Feefo marketing team throughout the next stage of Feefo’s ... growth plan.   Shanahan joins the company at a pivotal stage in Feefo’s growth journey. The CX insights ...

    David Rowlands - 30/11/2021 - 16:39

  7. Why B2B marketers are the new custodians of customer data

    business critical function with a crucial role to play in optimising every stage of the customer ...

    Emma Crofts - 18/02/2022 - 13:36

  8. News: Nine in ten business leaders say customers are now digital first, according to Adobe Digital Trends Report

    the digital-first shopping behaviours they embraced during the early stages of the pandemic – such as click ...

    David Rowlands - 02/02/2022 - 16:54

  9. Establishing the right goals in 2022 for small businesses

    their current stage of business development and what success looks like at the next stage. Pragmatism in goal ... at every stage create the opportunity to align customer expectations with the reality of the challenges all ...

    Rebecca Grimes - 20/12/2021 - 12:14

  10. Practical magic: Cooking up a potion for success for your ABM programme

    hats on at Ignite London 2021. They gave us three magical steps on how to approach the critical stage ... on at Ignite London 2021. They gave us three magical steps on how to approach the critical stage between ...

    David Rowlands - 07/01/2022 - 09:03


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