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  1. twogether on winning Gold for ‘Best use of direct mail’

    However, it doesn’t stop there. “It’s about the sub messages,” Minaz outlines. “The memory structures ... experiences was a key moment to get Salesforce’s brand into the fabric of those memories,” Minaz states.  ... with a family member, have some fun and create experiences and memories brought to you by Salesforce”- a true ...

    David Rowlands - 21/12/2021 - 15:26

  2. Five of the best digital marketing strategies B2B can learn from B2C

    on their strengths and weaknesses with a 20-page “self-portrait” e-book. Both educational and entertaining, ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  3. A linguistic exploration of the name Propolis

    propolis, the word sent me right off to my Greek dictionaries. I had no prior memory of the word. Turns out ...

    Sue Mizera - 15/12/2021 - 09:24

  4. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    their brand fresh and relevant, whilst not losing their brand recognition and value? I love Jim Collins’ book ... “Good to Great” – it’s a real desert island book for me because the central premise is so simple: “be ... reinforced over and over.  If you want to hear more from Jill, check out her bestselling book The Brand ...

    David Rowlands - 10/12/2021 - 10:37

  5. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    check out Demanbase’s e-book here. Want to learn more about all things ABM and ABX? Why not check out ...

    David Rowlands - 10/12/2021 - 11:46

  6. Everything you need to know to create a high-converting B2B product page design

    a case study or book a consultation with a representative. If you’re encouraging visitors to get in touch ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  7. The future of tech marketing: what’s impacting growth and revenue for 2022 and beyond

    will be used to manage your roundtable booking, and provide you with useful and relevant sources of B2B ...

    Daniela fernandes - 03/12/2021 - 16:05

  8. Annabel Rake on the importance of sustainability in marketing

    with these industry leaders, the recurring reason that inspired them to take action came from reading a book ...

    David Rowlands - 02/12/2021 - 08:50

  9. Are the 2020s the Decade of the Great B2B Rebranding?

    is “sticky.” It builds lasting memory structures in the minds of future buyers for when they focus on buying.  ...

    Sue Mizera - 01/12/2021 - 10:47

  10. Four game-changing insights driving customer acquisition in a digital world

    from the book Sticky Branding by Jeremy Miller and suggests that approximately 3% of your market ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

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