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  1. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    the elements will necessarily need to be integrated, aligned, complementary, mutually supportive and fully ... intangible elements that comprise your corporate story. You’ll need to be specific in your story-telling, ... but also visionary and inspirational, as you touch on all the elements a brand embraces. E.g.,  Our new ...

    Sue Mizera - 08/12/2022 - 10:09

  2. Why marketing operations is the foundation of a successful modern marketing team

    storage and distribution for ops leaders to work with. That’s not to mention avoiding wasting their energy ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  3. How your peers are measuring marketing operations

    be used to determine that they are delivering what is required of them. This is easier for other elements ... under the category of being outside MOps’ direct ability to influence, on-site elements are more readily ... performance measurement, which together with a smaller corporate element, in most cases comprise bonuses where ...

    Simon Daniels - 25/07/2022 - 10:08

  4. Tapping into the Internet of Behaviours (IoB): Why understanding buyers is key to unlocking B2B sales value

    purchases involving more than four people compared to 47% in 2017. Not to mention that the average number ...

    Winnie Palmer - 15/08/2022 - 14:06

  5. Brand guidelines: When should you start breaking the rules?

    They don’t just define and connect multiple visual elements, but make brands instantly recognisable. ... but rather as a means to ensure certain core elements remain truly distinctive and consistent. Standing apart ... a consistent tone of voice and point of view. They don’t just define and connect multiple visual elements ...

    Danny Philamond - 04/08/2022 - 09:46

  6. Why the moon landing began with good branding

    the nine elements of a brand, succinctly, sharply and in perfect integration. A guiding principle, ... elements, but nine: all are intangible, continual sources of richness, abundance and renewal. A brand takes ...

    Sue Mizera - 03/08/2022 - 09:59

  7. Under the hood of Amex’s success with small businesses

    adds. Running for over a decade in the US and just under in the UK- not to mention with a glowing ...

    David Rowlands - 10/08/2022 - 10:13

  8. It’s time to rethink social

    that B2B doesn’t is the importance of share of voice- the amount of mentions that you receive across social ... of your friends or someone you follow has mentioned it,” Andy continues. “It’s simple. But it’s easier ...

    David Rowlands - 05/07/2022 - 12:24

  9. Five features B2B companies should look for in a marketing automation software

    probably go on to mention other features that are valuable for B2B companies assessing the right marketing ...

    Tom Ryan - 27/06/2022 - 16:15

  10. What you need to know about customer advisory boards

    of the B2B focused speakers and sessions, which I feel is unrivalled And did I mention meeting in person!? ...

    Dean Lindsay - 16/06/2022 - 09:10

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