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  1. News: Hiscox launches card game to educate businesses about cyber security

    with the virus card. Employee training: The number of businesses mentioning increased spending on training ...

    David Rowlands - 30/11/2021 - 09:52

  2. Why SMBs are looking for guidance and support from B2SB marketers

    This is a collection of six focus points, not to mention all the other adjustments SMBs are planning and making ...

    Dan Gliatta - 29/11/2021 - 09:25

  3. 11 words to delete from your B2B copy

    mention for “impactful”; a word that no real person has ever said outside of B2B marketing circles, ...

    David McGuire - 18/11/2021 - 16:34

  4. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    as it is the bigger, more established elements. Everything we’ve mentioned so far has been about building authenticity ...

    John Allen - 17/11/2021 - 08:39

  5. How to approach your ABX strategy

    accounts are in the market and ready to engage, not to mention the question of measuring success.  One key ...

    David Rowlands - 10/11/2021 - 10:57

  6. We’ve come a long way, baby: How ABM has evolved over the last 18 years

    wasn’t even a thing – never mind that Meta thing. Oh, and did I mention, Nokia phones were all the rage. ...

    Bev Burgess - 05/11/2021 - 10:30

  7. How to promote your B2B webinar like a pro: Expert advice from Adobe

    webinars across social networks and their own channels. “If sales aren’t mentioning the webinar ...

    David Rowlands - 01/11/2021 - 10:52

  8. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    to the consistency point that I mentioned earlier. I do believe that having global consistency is important ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  9. Why you need to take the next step in your relationship (with HR)

    Marketing, recently spoke with Andrew Colwell, marketing director at Fleetsolve, Andrew mentioned ... A permanent change? Yes Crucially, Andrew and Liz mentioned that the relationship is never going back ... mentioned that the relationship between the two departments has grown significantly closer over the course ...

    David Rowlands - 09/09/2021 - 08:59

  10. News: durhamlane and Cyance launch new report

    with the company) are the most likely outreach to get a response as mentioned by almost three quarters ...

    Anonymous (not verified) - 29/09/2021 - 11:44

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