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  1. Eight essentials for a successful global marketing rebrand

    critical in the entire process of devising and rolling out new brand messaging. This group of people ... will tell you what messaging and campaign strategy works in their region and what doesn’t. It’s important ... requires creativity, and smart use of collaborative software tools.  In my experience, it’s always great ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  2. A new year, a new set of priorities: Tackling your 2023 budget

    single piece of communication you do, are people. While some of the messages you put into market need ... but more, having an ecosystem that feels like it’s connected to your customers. One where: The brand message ...

    Oliver Budworth - 25/01/2023 - 14:36

  3. Propolis marketing manager

    Developing powerful campaign messaging and writing compelling copy Establish and manage channel partnerships ...

    Jennie Barrick - 20/01/2023 - 14:41

  4. Live reaction: Can ChatGPT write your B2B copy?

    content formats for B2B marketing” The first few attempts generate an error message (which I’d say ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  5. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

    If you’re not already a member, we’d love to talk to you about getting involved – please do message me. ...

    Joel Harrison - 14/12/2022 - 10:59

  6. Transforming your promise into your brand DNA

    and money. Companies messaging needs to have a ‘deep why’ to them – something that’s easy to understand ... and scalable. Think about your message Once the brand purpose is settled, your team should start to generate ... overarching message. In other words, the message is how the brand communicates its target audience to convince ...

    Zsofia Raffa - 29/11/2022 - 10:41

  7. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    through the whole company and to update and upgrade our messaging and graphic identity on our website ...

    Sue Mizera - 08/12/2022 - 10:09

  8. News: Capgemini acquires 23red to boost its sustainability and purpose-driven creative brand design capabilities in the UK

    evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering ...

    David Rowlands - 22/11/2022 - 11:07

  9. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

    Propolis, please send me a message. A merger or acquisition is typically a pivotal moment for any B2B ...

    Joel Harrison - 21/11/2022 - 10:29

  10. In Web 3.0 terms, today is 1995

    on the Internet, when you still had the radio. Perhaps he didn’t try, or perhaps he didn’t know. The message here ...

    Joel Harrison - 10/11/2022 - 16:43

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