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  1. Awards case study: How Retina won Gold for 'Best use of customer insight' for its work with Thermo Fisher Scientific

    of brands is Gibco, which pioneered the science of cell culture techniques and applications nearly six ... its customers have with the brand and their cells. At the same time, the brand lacked in-market ... cell life. The idea came to life through bold, colourful, cinematic visuals that paired heroic imagery ...

    David Rowlands - 02/06/2021 - 10:06

  2. 7 ways to prove the value of marketing to the board

    to building rent, nearly every aspect of a company’s operation has been put under a microscope and scrutinised ...

    Jack Mann - 03/09/2020 - 14:07

  3. Human-to-human: The greatest gift you can give

    of the most difficult times in my life was when we received a diagnosis. Needing a blood stem cell donor ... It also means that as part of his lifelong treatment he has to have a blood stem cell treatment. It's ... bone marrow is failing and you need to support and preserve its function with a blood stem cell ...

    Matt Garisch - 05/07/2018 - 14:42

  4. 8 ways marketing can build a stronger relationship with IT

    customer interaction and behaviour in more microscopic detail,” says Marcus Lambert, CTO at agency Omobono. ...

    Paul Snell - 11/02/2019 - 12:20

  5. 3 things you can learn from the world's best B2B brands

    at your business, your customers’ worlds, and the market in which you operate, through both a microscope ...

    Mike Rocha - 29/10/2018 - 15:00 - 1 comment

  6. QR Codes in B2B Marketing: And Other Acronyms

    still engages business consumers. As the rate of cell phone ownership continues to increase, QR codes ...  How annoying to scan a QR code to be directed to microscopic print or an error message. And lastly, ...

    Samantha Stallard - 14/08/2013 - 20:30

  7. 4 tips for creating meaningful metrics for B2B marketing ROI

    in B2B has never been easy. Yet the past few years have placed a microscope on our B2B marketing ... Demonstrating marketing value in B2B has never been easy. Yet the past few years have placed a microscope on our ...

    Heidi Taylor - 12/02/2018 - 09:41

  8. Measure what matters in B2B marketing: 4 tips for creating meaningful metrics

    a microscope on our B2B marketing activities and we have been under increasing pressure to ‘prove’ our ... value in B2B has never been easy. Yet the past few years have placed a microscope on our B2B marketing ...

    Heidi Taylor - 01/06/2017 - 10:55

  9. Premium video content benefits the brain, study reveals

    recruited 100 respondents, split into two cells groups, and fitted them with neuro-mapping caps to measure ...

    Michael King - 08/03/2017 - 09:30

  10. People Awards case study: How Gemma Roalf went from summer intern to 'Client relationship manager of the year' in four years

    a microscopic campaign focus delivering an increase in brand engagement and client revenue. More importantly, ...

    Martha McKee - 31/08/2017 - 15:00

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