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1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

   a rigorous branding project involving management interviews, ‘rising star’ middle management workshops, ... 15’s products was “vanilla ice cream”, as straightforward and mainstream as the middle-west where ... Succeeders. ‘Vanilla ice cream,’ as noted, is a mainline Mainstreamer from the middle of the US, while ...

   Sue Mizera - 09/03/2023 - 11:16

2. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)

   with middle management (invaluable, worth their weight in gold), and market checks among consumers ... the ground up; only a Brand Octagon emerging entirely from middle management ranks, without senior management ...

   Sue Mizera - 27/02/2023 - 15:39

3. News: Recent research sheds light on the state of PR in B2B

   want more scrutiny. As CEO you may be stuck in the middle and acting as a bottleneck. In the world ...

   David Rowlands - 08/02/2023 - 14:40

4. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

   caring for others, sharing with others. Autonomy: We desire to be the causal agent in our own life ...

   Sue Mizera - 15/12/2022 - 08:40

5. Does scaling-out ABM mean you have to compromise on the impact of your programmes, or can you have it all?

   and success at Agent3, on whether scaling-out ABM means you have to compromise on the impact of your ... of the key methods for tracking progress and measuring success at Agent3 is the PAR method- Planning, ... closing deals – these should be on the rise. The Agent3 PAR method not only helps to track success, ...

   Anonymous (not verified) - 31/10/2022 - 13:58

6. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

   of persuasion will help you project the arc of your argument – beginning, middle and end – as they require ...

   Sue Mizera - 08/12/2022 - 10:09

7. News: The B2B Marketing Awards shortlist announced!

   for Adobe, by Agent3 'Feel the impulse of the next generation' for CUPRA UK, by Graymatter REPLY ... 'Experience makers: Virtual book club' by Agent3 'Profit Hunter: Tech Shark' by Gravity Global ... customer engagement initiative 'Experience makers: Adobe Virtual book club' by Agent3 'Game ...

   David Rowlands - 23/08/2022 - 09:55

8. Elevation Awards case study: How Agent3 won Gold for ‘Best multichannel campaign’ for their campaign 'The closer twins’ for Change Wholesale

   business can be tough on borrowers and lenders alike. Agent3’s client, Change Wholesale, an upstart lender, ... are motivated by two things- closing loans and making money.  How could Agent3 use these motivators ... to the market. This required education with Agent3’s audience and, most importantly, they had to establish a need ...

   David Rowlands - 13/06/2022 - 16:00

9. The importance of brand personality in B2B – and how to find yours

   psychographic type? Is your company an early adopter – explorer or reformer, or a middle adopter – an aspirer, ...

   Sue Mizera - 25/08/2022 - 14:16

10. The middle of your funnel is broken: Why leads aren’t everything and you need to align your content with self-serve buyer journeys

    awareness), you’re forgetting to connect with your audience during the their foray into the middle ...

    Daniela fernandes - 28/06/2022 - 11:36

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