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  1. Beyond the buzzwords: Top B2B marketing trends to watch for in 2022

    is not a given. It requires having a robust, clean data foundation to build on. Data cleansing and data ... This means ensuring that all customer information is cleansed and enriched with machine learning algorithms ...

    Satish Sadasivan - 07/03/2022 - 09:45

  2. Why B2B marketers are the new custodians of customer data

    in spreadsheets or be transferred using less secure methods. With a wealth of cleansed and validated data now ...

    Emma Crofts - 18/02/2022 - 13:36

  3. Marketing automation implementation- where to begin?

    database. If you are importing manually from a spreadsheet, it’s worthwhile doing a quick data cleanse ...

    Tom Ryan - 14/10/2021 - 15:23

  4. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    of tensions- the thrill of supreme accomplishment, and the catharsis, the literal cleansing and purification ...

    Sue Mizera - 19/11/2021 - 09:34

  5. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    of tensions- the thrill of supreme accomplishment, and the catharsis, the literal cleansing and purification ...

    Sue Mizera - 15/09/2021 - 11:07

  6. Unlocking the value of your data

    that grants you the budget for your data cleanse, and puts you well on the way to delivering greater ROI. ... cleanse I want to unlock the value of my data ...

    minesh.mistry_354001 - 27/09/2019 - 15:35

  7. Leaders roundtable: Unlocking the value of your data

    with the components for a compelling business case that grants you the budget for your data cleanse, and puts you well ... studies demonstrating the value of a data cleanse What the best practices are to maintaining clean data ...

    minesh.mistry_354001 - 18/09/2019 - 15:16

  8. A B2B martech superstar is born as Demandbase acquires Engagio

    goal, and to their credit neither Rogol nor Miller alluded to anything even mildly related ...

    Joel Harrison - 17/06/2020 - 14:07 - 1 comment

  9. Why your data clean-up needs a clear budget

    to Paul Fakley at British Safety Council to understand the best way to gain buy-in for your data cleanse ... buy-in for your data cleanse anonymous user Blog United Kingdom 5 Average: 5 (1 vote) ...

    Rebecca Ley - 21/08/2019 - 10:51

  10. 7 top tips for data cleansing

    Direct Just like cleaning your home, data cleansing is not glamorous. It's a chore many of us ... up your data. 19627 blog/posts/2012/08/13/7-top-tips-data-cleansing 1. Start at the beginning Data ... cleansing starts at the point of entry. Inaccurately entered data affects quality and will result ...

    Graham Smith - 13/08/2012 - 14:20

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