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  1. BEST PRACTICE: Spring clean your database

    businesses lose money in direct marketing due to inaccurate data. Cleansing and enhancing your data will help ... be landing on their desk. So ensure any outsourced cleansing systems run parallel with internal guidelines ... insights into customers, and how they should be serviced. Ensure that your data cleansing needs are set out ...

    a12admin a12 - 06/05/2010 - 00:00

  2. The need for a B2B single customer view (SCV)

    that marketing spend less time manipulating and cleansing data and more time focusing on analytics, insight ... The process helps ensure that marketing spend less time manipulating and cleansing data and more time focusing ...

    Anthony Botibol - 05/01/2017 - 10:55

  3. DATA NEWS: DQM enhances suppression in new Business Changes File release

    of UK company moves or closures, enabling data cleansing – featuring enhanced suppression ... the premium product is designed for cleansing. The sophistication of the products is reflected ...

    a12admin a12 - 24/11/2006 - 00:00

  4. 8 ways marketing agencies can impress their clients

    achieve those. This helps both parties get through the mild turbulence that can sometimes occur ...

    Michael King - 26/05/2017 - 11:50 - 1 comment

  5. Inside the mind of the IT director

    and they can be seen as an audience who are, to put it mildly, hard to reach. To help you hit the right ... a different language to the rest of us, and they can be seen as an audience who are, to put it mildly, hard ...

    a12admin a12 - 20/06/2005 - 00:00

  6. Your Brand in One Word

    at a member of the Birddog crew and have them explain Birddog in one word.  More than just the mild amusement ...

    Katie Canton - 26/09/2013 - 16:52

  7. Stop! Before You Start Planning Your Marketing Campaign- Have You Considered Your Business Data Analysis Needs?

    or delete records that are known to be incorrect or out of date. Invest in data cleansing services ... yield results. Investing in data cleansing is investing in success. Adding new contacts from ...

    Julie Knight - 14/04/2014 - 09:48

  8. Proposal management tips from a pro

    message. In order to avoid this, content must be cleansed by a Content Manager, whose sole role ... use of approved, version controlled and cleansed content, as well as centralized repository ...

    Ray Meiring - 14/08/2015 - 09:56

  9. CASE STUDY: Planet Group and Symantec team up to drive revenue

    and ongoing data cleansing and mapping activities to build a clear picture of partner organisation history, ... profile and performance.  The initial cleansing and mapping activities involved the consolidation ... not have been possible without the data cleansing activity that was undertaken initially. The campaign ...

    a12admin a12 - 01/07/2009 - 00:00

  10. How to Add Value to Your Customer Database With a Data Quality Audit

    are stored in your contacts database and your data cleansing skillset, successfully completing a data quality ... to specialist data cleansing and data management skills required to optimise your contacts database. Frees your ...

    Julie Knight - 14/07/2014 - 16:18

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