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  1. Why Are Data Audits All the Rage?

    before being read.   How often do companies cleanse their database? 78% of   B2B marketers  claim ... audit? The specifics of your data audit can be decided between you and your data cleansing company, ...

    Julie Knight - 07/04/2014 - 11:27

  2. Data is immortal, but not immune to decay

    Checking records against other databases that have already been cleansed (for example, checking addresses ... algorithms that can check millions of lines in minutes The whole dataset can be cleansed to a third party; ...

    Martin Doyle - 03/06/2015 - 11:13

  3. HOW THE DEVICE AND DATA EXPLOSION WILL CHANGE MARKETING FOREVER

    of cleansing some data so that we could send a piece... Marketing has changed exponentially during my 15 year ... career. My first day in marketing consisted of cleansing some data so that we could send a piece of DM ...

    Gareth Case - 02/05/2013 - 06:54

  4. Marketing To The Modern B2B Buyer

    of a B2B buyer is a (mildly) dangerous and very confusing place for a marketer. But delve deep ...

    Kate Boyce - 21/04/2015 - 13:43

  5. How to target marketing campaigns that resonate with real people

    conversion rate on your re-engagement campaigns through continual data cleansing tactics <script ...

    Pavel Georgiev - 28/10/2016 - 16:06

  6. How to Create the Perfect Customer Profile

    your existing database: … data cleansing companies will strip out bad data. … update and flesh out ... cleansing companies) are a proven ally, able to offer expert advice and a fresh pair of eyes to drill down ...

    Julie Knight - 22/04/2014 - 10:45

  7. TFM&A: KISS (keep it simple stupid)

    as a mildly facetious rant, I'd like to flatter myself that there's at least a grain of truth here ...

    Joel Harrison - 28/02/2012 - 19:30

  8. What is Telemarketing?

    cleansing  – is your data robust enough to get to the right person, first time? What information do you need? ...

    Chris Walthew - 07/05/2015 - 10:57

  9. 4 Common Lead Scoring Snags – How To Fix Them!

    for six months or so, but recently received a high score due to some mild activity. The Fix: Have you ...

    SYLVIA JENSEN - 05/08/2011 - 16:32

  10. So tell me, how do YOU justify your existence?

    with me, to put it mildly. Certainly us B2B marketers have it drummed into us – rightly – that the only way ...

    Octavia Wolton - 03/09/2013 - 14:18

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