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  1. CUSTOMER INSIGHT NEWS: Bluetopia competition relaunched to transform one brand’s marketing activity

    mapping, modelling, cleansing and enhancement services. Runners up will also stand to gain access ...

    Alex Aspinall - 30/08/2011 - 15:26

  2. CASE STUDY: National Car Rent cleans its data

    a cleansing and enhancement process, which included the identification of duplicate and gone away records. ... strategy. Data cleansing & enhancement To begin, Market Location took in the National and Guy Salmon ... The files were then put through a cleansing and enhancement process, which included the identification ...

    a12admin a12 - 22/01/2008 - 00:00

  3. DATA NEWS: Cyance expand B2B email database by 50 per cent

    to offer unrivalled deliverability results due to the large amount of data and its cleansing service. ...

    a12admin a12 - 08/02/2010 - 00:00

  4. How can B2B marketers make the best use of big data?

    However, there are data cleansing, enhancing and processes to unify a customer database to address ...

    Anthony Botibol - 06/02/2017 - 12:11

  5. Content marketing: ten tips for B2B prospect engagement

    in that mild humour strengthens recipient engagement and the need to understand what subject-specific content ...

    William Yates - 22/10/2015 - 17:32

  6. DIRECT MARKETING NEWS: Royal Mail has greater freedom in pricing thanks to new proposal

    recently refreshed its data cleansing solution, dataMatters, and claims by using it marketers can reduce ...

    Jason Taylor - 21/10/2011 - 13:10

  7. HOW TO: Create an effective email campaign

    from credible bodies to grow the list. Cleanse the data regularly so that it always contains valid ... to grow the list. Cleanse the data regularly so that it always contains valid and up to date email ...

    a12admin a12 - 19/05/2009 - 00:00

  8. How to nail the most common challenge in account-based marketing – your data and insight

    to that usage. 1. The data audit Part of the ABM journey should involve a data audit and cleanse, whereby you ...

    Anonymous (not verified) - 29/11/2018 - 14:18

  9. DATA NEWS: Salesforce buys 'wikipedia' style database of 21m professionals

    an automated process for data cleansing. 1 anonymous user News http://www.youtube.com/watch?v= ...

    a12admin a12 - 22/04/2010 - 00:00

  10. The Data Quality Formula Infograpic

    50% say they don’t have a stringent process for this and cleanses are just carried out on an-hoc ...

    Georgina Adamson - 18/07/2014 - 16:50

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