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  1. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    long abandoned a pure features-sell: Ivory Soap, for example, might still be “99 44/100th percent ...

    Sue Mizera - 25/04/2022 - 09:55

  2. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part II)

    long abandoned a pure features-sell: Ivory Soap, for example, might still be “99 44/100th percent ...

    Sue Mizera - 22/02/2022 - 12:26

  3. Is your team on your side?

     We've all watched riveted as disgruntled employees have lost dogs on purpose, put soap under ... as opposed to a soap (sorry, dreadful pun) and what can it teach us about how to engage with our staff.  Can ...

    Francesca Brosan - 22/09/2014 - 15:28

  4. A B2B martech superstar is born as Demandbase acquires Engagio

    goal, and to their credit neither Rogol nor Miller alluded to anything even mildly related ...

    Joel Harrison - 17/06/2020 - 14:07 - 1 comment

  5. Doug Kessler

    Velocity Doug is a displaced Yank who started his career at Ogilvy & Mather. Soap and fabric ...

    Scott Pringle - 15/12/2016 - 16:56

  6. Why marcomms needs to fall back in love with psychology

    Information-rich roadshows demonstrating the hidden threat of bacteria and how washing with antibacterial soap ... they can’t afford – and they’ll prosper as a result. All this from a little bar of red soap. The rise ...

    Sam Knowles - 09/10/2015 - 09:49

  7. B2B influencer marketing is growing – but it’s a micro, not a macro, game

    were a genuine expert. The emergence of blogs and social media provided a soap box for anyone to share ...

    Pete Morgan - 01/06/2020 - 16:35

  8. BRANDING NEWS: GE launches user generated Vines

    experiment illustrating what happens when you combine milk, food colouring and dish soap (see below).  ...

    Jessica McGreal - 08/08/2013 - 16:07

  9. Doing it for the girls

    Professional development I’m ending the year on my women in marketing soap box 23358 ... blog/posts/2013/11/28/doing-it-girls I’m ending the year on my women in marketing soap box. As well as our awards, November marks ...

    Jason Taylor - 28/11/2013 - 10:47

  10. Should we rethink the restart?

    sales of some products will remain positive (hand sanitisers, soap). Impact on the business: changes ...

    Fran Brosan - 15/06/2020 - 01:34

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