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  1. Here were some key diversity themes we discussed at Ignite USA

    for a greater good.” DEI messaging In a roundtable discussion hosted by author of Woke-Washed, Katie Martell, ...

    Kavita Singh - 17/06/2021 - 09:56

  2. A B2B martech superstar is born as Demandbase acquires Engagio

    goal, and to their credit neither Rogol nor Miller alluded to anything even mildly related ...

    Joel Harrison - 17/06/2020 - 14:07 - 1 comment

  3. Should we rethink the restart?

    to spread out? What protection do we need to offer our staff? How do we increase hand washing facilities ...

    Fran Brosan - 15/06/2020 - 01:34

  4. The emotional heart of a brand: secrets of the single-minded proposition

    of you. Then you live with them – doing the washing up, in a hot tub. (I find water conducive to creative ...

    Iain Halpin - 18/02/2020 - 10:23

  5. This blog post is killing the planet

    and genuine creativity. This definitely isn’t about green-washing to tap into Joe Public’s new ...

    Paul Hewerdine - 16/09/2019 - 10:25

  6. The reality of AI in B2B marketing: What it means and where we’re at

    the water further by ‘AI-washing’ their products. A tech company may add an AI badge to their product ...

    Molly Raycraft - 04/07/2019 - 10:27

  7. Malvertising: What it is and what marketers can do to prevent it

    very worst, advertising is rarely more than mildly irritating. But what if the omnipresent power ...

    Neal Thoms - 07/06/2019 - 15:01 - 1 comment

  8. How you can be brave in your B2B marketing

    a washing machine manual? You’re looking for practical ways to shake things up that you can actually use- ...

    Emma Crofts - 21/05/2019 - 09:30

  9. Awards case study: How a state of the nation report on the British public's toilet preferences turned Formica Group into a thought-leader

    liaison re: opinion article placements. Stage one wash-up report: April 2018. The Think Tank is still ...

    Paul Snell - 22/11/2018 - 22:30

  10. The 4 brand lessons we can learn from 19 topless northern men

    to buy a new washing machine the following morning because his "f****** s***" old one had ... to washing machines- not 'my Zanussi has packed up and I'm off to buy a Hotpoint'. In another ... my night with 19 northern topless men- and their views on beer, nuts, washing machines, trainers ...

    Brian Macreadie - 31/10/2018 - 13:11

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