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  1. Ten things we learned in 2012

    with certain niche audiences extremely effectively, it remains a minority channel, and one for whom marketers ...

    Joel Harrison - 11/12/2012 - 11:35

  2. The 8 dos and don’ts of change management in your marketing department

    than it is to succeed. So, what’s different about the minority of cases where change efforts ...

    Jada Balster - 09/05/2017 - 16:50

  3. Augmented reality and virtual reality: Why B2B marketers should sit up and take notice

    experiences. While many marketers see these changes as incremental; requiring only minor tactical adjustments, ...

    Gavin Finn - 24/01/2017 - 17:47

  4. 5 common characteristics of high-converting landing pages

    minor iterations several times and measure results. Depending on your resources, it’s also worth ...

    Oliver Matejka - 18/01/2017 - 15:04

  5. Glass: Are the cracks starting to show?

    of marketing personalisation: Remember that scene in Minority Report. Detective John Spartan, on the run from ... the Thought Police... The pinnacle of marketing personalisation: Remember that scene in Minority Report. ... Glass built into our brains, and then we’ll all be living that scene from Minority Report every day ...

    Jon Silk - 12/07/2013 - 16:19

  6. B2B prospecting data is more accurate than you may think

    minor (less than 5 percent) accuracy problems with the street address, zip codes and URLs. The state ...

    Ruth Stevens - 30/06/2016 - 13:18

  7. NEWS: Trade publications ‘extremely valuable’ to B2B marketers

    of their search strategy. “Search is ever-evolving, but over the last couple of years every major and minor Google ...

    Jessica McGreal - 28/10/2014 - 11:23

  8. Want to grow your event? Amplify underrepresented voices

    on [how many] men versus women are speaking, how many minorities versus white individuals are speaking,” ...

    Tequia Burt - 04/11/2016 - 18:08 - 2 comments

  9. IWD: Don't be pressured into ignoring equality issues

    programmes and national days for various minorities are bad because it discriminates against the majority, ... the majority are doing just fine, and perhaps us minorities can learn a thing or two from them. It’s important ...

    Jason Taylor - 06/03/2015 - 12:13

  10. 5 ways marketing companies can cut costs

    mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor ...

    James Reynolds - 03/03/2015 - 16:24

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