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  1. What branding lessons can the financial services sector learn from tech companies?

    Branding Digital Mobile After a decade in which phones were prized upon being as compact ... and hooking clients in from faster-moving sectors such as mobile phones. One firm that appears to be thinking ... that the industry really fears. And with good cause. Any internet company – or even mobile phone provider – is far ...

    Steve Butler - 18/04/2016 - 10:37

  2. Awards case study: How Fight or Flight and Flipdish won Gold for 'Best public relations campaign'

    ordering to their website or mobile app. Strategy – broader business issues the company is facing Flipdish ...

    David Rowlands - 26/11/2020 - 16:23

  3. Awards case study: Ogilvy's work with Rolls-Royce on the IntelligentEngine wins gold for 'Best use of creative'

    and keyword targeted ads on mobile, business and tech media, and social media channels. Digital ads were ...

    David Rowlands - 26/11/2020 - 16:27

  4. Top 4 marketing channels for B2B brand awareness in 2021

    in the new year; voice search, longer content, and mobile-friendly pages are just three of a number ...

    Vincent DeCastro - 23/11/2020 - 10:55

  5. News: Adobe to acquire Workfront

    and a growing base of over 1000 shared customers, including Deloitte, Prudential Financial and T-Mobile ... including Deloitte, Prudential Financial and T-Mobile.  Workfront helps marketers efficiently manage ...

    Kavita Singh - 11/11/2020 - 10:45

  6. How to drive customer engagement in a post-pandemic world

    For example, by unifying communications across phone, email, chat and messaging, agents can instantly access ...

    Mads Fosselius - 10/11/2020 - 11:17

  7. Is interviewing customers a lost art? It needn’t be. It shouldn’t be.

    and set a formal time and medium (phone, Skype, Zoom.) While this sounds basic, without a set game-plan, ... a list of previous global attendees of other such meetings, we completed 25 phone interviews. We heard ...

    Sue Mizera - 26/10/2020 - 10:45

  8. 'Winter is coming': strategies for building a healthy, happy and resilient B2B marketing team

    the phone instead. It gets around the growing problem of Zoom fatigue      If you have a big team, shift ...

    Joel Harrison - 18/10/2020 - 17:43

  9. Where do phone calls actually fit in the customer journey?

    http://blog.invoca.com/phone-calls-and-the-new-customer-journey-infograp... According to recent research from Invoca, 61% of mobile searchers say click to call is most ... of local-mobile searches resulted in an offline purchase, whether that was over the phone or in person. If you ... blog/posts/2015/09/22/where-do-phone-calls-actually-fit-customer-journey Giving your prospects as many touch-points with your business as possible makes your brand ...

    Zoe-Lee Skelton - 22/09/2015 - 14:05

  10. B2B Marketing Roundtable: Approaching ABM amid Covid-19

    products. Doing this over the phone, LinkedIn and email as well can add authenticity when you’re reaching ...

    Kavita Singh - 13/10/2020 - 11:35 - 2 comments

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