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  1. How to realise the full potential of sustainability marketing

    accelerated consumers’ awareness around wider environmental and social issues. Consumers and investors ... are also wary of greenwashing, which means claiming false or superficial environmental, social ... if they prove their socially and environmentally responsible actions. Consumers also want companies to show ...

    Leeya Hendricks - 26/11/2021 - 09:41

  2. Four game-changing insights driving customer acquisition in a digital world

    is now online. Around 4.5 billion people – just over half the world’s population – are social media ... users.  Sure, not all those people using the internet or logging into their socials are doing so ... acquisition and digital selling, including via social media. 2. Use intent-based analytics to find the 3% ...

    Christine Bailey - 22/11/2021 - 14:15

  3. Gilroy

    Digital Marketing Lead Generation Social Media Services Web Design Business Services (eg. post, transport, ...

    Daniela fernandes - 19/11/2021 - 14:11

  4. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    the more reason why you should’ve asked in the first place.  2. Social Media A lot of the most effective ... UGC practices involve social media. It’s where conversations between clients are happening more ... a lot of UGC is sourced from and used on social media. And that is great. But what do you do if your ...

    John Allen - 17/11/2021 - 08:39

  5. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    employed for message development, while SDT is most commonly applied to effecting social and behavioral ... developments and programs—from product (re-)designs to social media messages to events and online communities— ... Solitary cycling is good for “being meditative, reflecting on things, being alone in nature.” The social ...

    Sue Mizera - 19/11/2021 - 09:34

  6. The data and science you need to know when approaching ABM email marketing

    email messages, content assets, voicemails and social touches into cadences to see how real prospects ... and assessment content as we might think from our own social media experiences. Want to learn more about ...

    David Rowlands - 16/11/2021 - 09:39

  7. Unconventional ways of getting customer insight

    more than social proof, online reviews can be a powerful source of insight and feedback as customers ...

    Kate Cox - 15/11/2021 - 09:25

  8. Four tips and tricks to think differently about content management and improve digital experiences

    creating content and assets. Plus, having customer data, social media and marketing automation platforms ...

    Kieron McCann - 10/11/2021 - 14:59

  9. Universal identity resolution is a myth. It’s also a bad idea

    to walled gardens (such as Facebook, Google and Amazon) to mobile and connected TV. But universal ID isn’t ... too much leverage in maintaining identity dislocation between key programmatic, CTV and social ...

    Ray Kingman - 05/11/2021 - 09:31

  10. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    platforms, customer relationship management systems, connected TV or social media platforms. We are committed ... Number, and more readily activate that data in social, search and display advertising campaigns. “Dun ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

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