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  1. A new year, a new set of priorities: Tackling your 2023 budget

    to present. Getting back to basics Against the backdrop of everything happening in the world right now, ... giving it their attention, and acting off the back of being exposed to it. To do this, you need to appeal ... that go back as far as 2003 (Should Firms Increase Advertising Expenditures During Recessions? | College ...

    Oliver Budworth - 25/01/2023 - 14:36

  2. News: Lesniak Swann first B2B agency to achieve PAS 2060 carbon neutral certification

    to opt for partners who act sustainably and future-orientated- this means they are assured of that when ...

    David Rowlands - 12/01/2023 - 10:05

  3. Eight essentials for a successful global marketing rebrand

    generation’ translates into one of the Chinese languages as ‘Pepsi brings your ancestors back to life’. ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  4. Live reaction: Can ChatGPT write your B2B copy?

    backed up with four bullet-pointed tips on how to make your blog post effective and engaging. Nice touch. ...

    David McGuire - 12/01/2023 - 14:34

  5. Transforming your promise into your brand DNA

    a bullet-proof brand.  What is a promise? Taken at face value, Oxford defines a promise as “assuring someone ... that one will definitely do something or that something will happen.”  But in marketing, simply assuring ... and money. Companies messaging needs to have a ‘deep why’ to them – something that’s easy to understand ...

    Zsofia Raffa - 29/11/2022 - 10:41

  6. How to get the best return on your marketing budget

    Content marketing Download this now In uncertain times, we are all more careful with our money ... . When financial growth slows, there is a tendency for brands to pull back on marketing spend. Whilst ...

    Jerusa Calliste - 13/12/2022 - 18:47

  7. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

    in no small part due to the fact that the title (and backing track) was a riff on ‘Witness the fitness’ ... in the DMAs is thoroughly enjoyable. I hope to judge again next year, if the DMA will have me back! Two ...

    Joel Harrison - 15/12/2022 - 14:06

  8. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    as much money as possible everywhere else. Plus, you’ve been there before, face-to-face with ‘Mount ... you to don one more: that of an expert rhetorician.   Harkening back to move ahead Yes, rhetorician, ... in the classical sense of powerful advocate, exquisite defendant, arguer par excellence. Harkening, in fact, back ...

    Sue Mizera - 08/12/2022 - 10:09

  9. Event Sales Executive

    and timely and all records are updated correctly Ambitious to succeed, target driven and money motivated ... The resilience to carry on when faced with knock backs and the versatility to try different approaches Hungry ...

    Jennie Barrick - 01/12/2022 - 09:54

  10. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

    team members to identify brands that they think are doing interesting things, and report back on these. ...

    Joel Harrison - 14/12/2022 - 10:59

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