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  1. Five ways AI impacts demand generation

    information overload and pick the most critical factors. For example, you might just focus on link clicks ... Similarly, AI-driven automated email lists help you figure out how often a lead clicks on links ...

    Satish Sadasivan - 14/01/2022 - 09:00

  2. Eight areas that marketing need to focus on to future-proof their 2022

    with the data platform Cognism  which links compliant data to intent databases. 4. ABM  ABM continues to gather ...

    Kate Cox - 10/01/2022 - 15:16

  3. What’s in store for B2B marketing in 2022?

    and retain customers is largely linked to the CX they are able to deliver. ​  They have invested heavily ... Each petabyte is 1,000 terabytes. A zettabyte is enough storage for 30 billion 4K movies, or 60 billion ... the importance of creating a company wide data strategy with a direct link to value creation, and business ...

    David Rowlands - 07/01/2022 - 15:27

  4. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    a look inwards at the gaps and weak links in the sales process.  The five tips shared above, can, ...

    Richard Conn - 07/01/2022 - 12:30

  5. Everything you need to know to create a high-converting B2B product page design

    on its page, but try to focus on condensing it down into a few key points. Then, you can include a link ... and collaborate. Then, you might link to other content that answers consumer questions like “ what is VoIP phone ... and look for opportunities to add inbound links to drive traffic to other areas of your website.  Convert ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  6. Why your competitors are creating content in clusters (and why you should too)

    topic clusters come in. By clustering your content and creating strong, clear links between related ...

    Kerrie Malone - 06/12/2021 - 09:28

  7. Are the 2020s the Decade of the Great B2B Rebranding?

    and values to customers’ intrinsic motivations, thus linking customer centricity and intimacy to what’s ...

    Sue Mizera - 01/12/2021 - 10:47

  8. News: Annual study reveals rising stars in the marketing multiverse

    compliant websites. 22% do not link to brand social channels. In addition, 94% of Global 300 CEOs ...

    David Rowlands - 30/11/2021 - 16:21

  9. How to realise the full potential of sustainability marketing

    backs this up, including a 2020 study from Catalonia University which showed a strong and growing link ...

    Leeya Hendricks - 26/11/2021 - 09:41

  10. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    link perfectly to competency and mastery (SDT); Personal and professional satisfaction (Values Ladder) ... sport.' Covid has sent many cyclists to software linking their home bikes to individual and community ...

    Sue Mizera - 19/11/2021 - 09:34


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