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  1. Improving CX with revenue enablement

    personally spent my career in multiple roles both as a client (finance, IT, procurement, marketing) ...

    Adam Mincham - 10/01/2022 - 09:12

  2. What’s in store for B2B marketing in 2022?

    Globally CX is a key business priority, with impacts on multiple lines of business, sales, marketing, ...

    David Rowlands - 07/01/2022 - 15:27

  3. Five predictions on data changes to future-proof your 2022

    taking into account their multiple touchpoints. Already we’re seeing innovative B2B marketers exploiting ...

    Jon Clarke - 20/12/2021 - 12:01

  4. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    team has deep technical knowledge in multiple capabilities, which includes strategy – there is a role ...

    David Rowlands - 17/12/2021 - 15:04

  5. Christelle Fraysse on the importance of a solid CRM system

    they are working across multiple systems with inconsistent data.  The same is true of the customer experience. It’s ...

    David Rowlands - 16/12/2021 - 12:19

  6. A linguistic exploration of the name Propolis

    Marketing, for finding this word, and for richly deploying the multiple, possible meanings of the word ...

    Sue Mizera - 15/12/2021 - 09:24

  7. Six B2B industries that should be leveraging marketing automation

    industry can use marketing automation to deliver dynamic, personalised, real-time content to multiple ...

    Tom Ryan - 14/12/2021 - 08:58

  8. How CogniClick can personalise your content for ABM success

    marketers multiple possibilities to create interactive campaigns, wow their audiences and generate leads ...

    David Rowlands - 09/12/2021 - 11:58

  9. Why SMBs are looking for guidance and support from B2SB marketers

    the pivot journey? “We have extended to multiple geographies, and I anticipate that my business will also ...

    Dan Gliatta - 29/11/2021 - 09:25

  10. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    they are only utilising 60% of their martech potential. The survey cites multiple reasons for martech’s ...

    Sue Mizera - 19/11/2021 - 09:34

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