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  1. NEWS: Powwownow launches TV ad

    then innocently tells her father: “Mummy says you love work more than you love her.” It is then revealed ...

    Jessica McGreal - 04/03/2014 - 12:23

  2. HOW TO: Design BIG B2B Marketing Strategy with SMALL Budget

    in costume – something current and relevant – a minion costume, or, if you have any kind of a trademark ... themed costume days. You need to create a company culture of humor, fun, and creativity. If you need team ...

    Harold Webb - 29/07/2015 - 14:18

  3. LEGISLATION NEWS: IAB sets up new guidelines for online behavioural advertising

    and costumer control. Both the IAB’s Online Behavioural Advertising Framework and EASA’s Best Practice ...

    Paola Bonfanti - 14/04/2011 - 10:13

  4. Getting to the Business of Big Data – Overcoming the Marketer's Dilemma

    also have costumer information that is extremely relevant to building more personalised customer ...

    Simon Knight - 17/02/2015 - 18:22

  5. Has Marketing Turned 'Skinflint'?

    was sent to his mother along with a note which began, “Dear Mummy – since Monday I have fallen ...

    Kathryn Cave - 25/08/2012 - 07:57

  6. Beware the curse of B2B marketing...

    Tom Cruise... The Mummy I recently watched the Tom Cruise film 'The Mummy' while on a flight ...

    Brian Macreadie - 10/09/2018 - 10:59

  7. CASE STUDY: 'In good hands' wins best brand campaign 2009 for Ecclesiastical

    sent to the target audience of insurance brokers and showing the making of the painted hands.  Costume ...

    a12admin a12 - 24/11/2009 - 00:00

  8. CASE STUDY: 'Endpoint launch' wins Best product launch campaign for Symantec

    by uploading a photograph, choose from a range of costume elements and superpowers, and then see how ...

    a12admin a12 - 06/11/2008 - 00:00

  9. BEST PRACTICE: Us and them- breaking through the language barrier

    dressing up in a silly costume. If an American invited a Briton to a fancy dress party, it's likely ...

    a12admin a12 - 18/11/2008 - 00:00

  10. Murder, mystery and comparison – helping B2B customers to pick you

    a bit harsh. I thought it was a visually sumptuous affair, with amazingly beautiful costumes, set ...

    Brian Macreadie - 23/03/2018 - 11:41 - 1 comment

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