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  1. Elevation Awards case study: How MerkleB2B won Gold for ‘Best use of direct mail for ‘‘Roundel. Story in a box’ for Roundel

    and gifts. This, coupled with the premium nature of the actual gift, drove immense awareness of our TPA ...

    David Rowlands - 14/06/2022 - 09:33

  2. 'Change' and 'new' are two great words- so long as they don’t apply to you!

    to the fundamentally disruptive nature of novel and original creations: "Creativity means change, without ... long observed, their management may not fully understand the deeply-rooted nature of people’s ...

    Sue Mizera - 10/06/2022 - 08:58

  3. Ignite USA: A baptism in employer brand

    “By the very nature of bringing in topics like employer brand, there’s an effort to vary ...

    David Rowlands - 12/05/2022 - 14:50

  4. B2B companies need deep learning ‘therapy’ to overcome modern data challenges

    on “traditional,” offline-by-nature identities (physical addresses, phone numbers, contact cards and financial ...

    Amnon Mishor - 03/05/2022 - 15:35

  5. Five strategies to create a B2B customer experience that beats the competition

    to use their personalities to talk to customers naturally. During training, focus on the type ...

    Stephanie Copel... - 22/04/2022 - 08:58

  6. What you need to know to turn B2B marketplaces into your number one marketing tool

    But in fact, it’s likely that there are many more. The very nature of B2B marketplaces – mainly focused ...

    Alexander Graf - 06/04/2022 - 12:56

  7. Three tactics to beat the B2B sales talent crisis

    consultative in nature and the sales toolkit has shifted to include a plethora of sales enablement and sales ... more consultative in nature and the sales toolkit has shifted to include a plethora of sales enablement ...

    Shabri Lakhani - 09/03/2022 - 14:33

  8. News: B2B Marketing chooses SpotMe as their exclusive 2022 event technology partner

    partnership is a natural fit", says Pierre Metrailler, SpotMe CEO. "We're excited to be chosen ...

    David Rowlands - 08/03/2022 - 16:10

  9. News: B2B Marketing’s Agency of the Year, Digital Radish, joins Selbey Anderson Group

    very first meeting, we got on really well and found we naturally thought and felt the same way about ...

    David Rowlands - 17/03/2022 - 08:19

  10. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    that this is not the most fruitful, useful or dynamic comparison anymore. There is a split, as I see it, a fork in the road, ...

    Sue Mizera - 25/04/2022 - 09:55


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