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1. Three lessons B2B can learn from 2021

   began to truly get to grips with the reality of the changing nature of the workplace initially propelled ... of the changing nature of the workplace initially propelled by the pandemic. Businesses began to accept ...

   Dustin Deno - 14/02/2022 - 12:34

2. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part III)

   fruitful, useful or dynamic comparison anymore. There is a split, as I see it, a fork in the road, within ...

   Sue Mizera - 01/02/2022 - 15:00

3. Why B2B needs to invest in the metaverse

   much more, a place where the real world becomes more virtual. “The natural evolution of how humans ...

   Martin Brierley - 21/03/2022 - 15:01

4. International Women’s Day: A collection of reflections

   the majority of the world’s poor and are more dependent on natural resources. Gender equality is intertwined ... practice or often through the nature of the industry they’re part of, that femvertising is inauthentic ... on social channels, but the very nature of performative allyship further undermines the trust of already ...

   David Rowlands - 08/03/2022 - 13:00

5. 16 essential quality checks for your B2B content

   it wrong can undermine your credibility from the off. (Naturally, Muphry’s Law dictates there will now ...

   David McGuire - 25/03/2022 - 09:33

6. News: Hubilo announces £92 million investment as the new era of events begins to unfold

   and with their customers and partners. Hubilo provides pan-European teams with the perfect platform to foster fruitful ...

   David Rowlands - 13/10/2021 - 11:51

7. The tautology of marketing operations job titles

   the natural home for it. MOps specialists and teams have the technical, analytical and process orientated ... a natural fit. I actually like the idea, although I’ve yet to achieve it, of including a business analyst ... stick to my guns. Don’t get me wrong, MOps is undoubtedly the natural home for tracking, measurement ...

   Simon Daniels - 03/12/2021 - 08:47

8. Greater expectations: What do customers demand online?

   the online world is second nature, customers with less experience and confidence now use digital channels ...

   Kieron McCann - 10/02/2022 - 08:38

9. The B2B Marketing Awards 2021: Check out who won big

   profit hunter: A force with nature’ for Embraer. They brought home a total of 10 awards, the highest ... or technologies. ‘The profit hunter: A force with nature’ for Embraer, by Gravity Global. Best use of social media ... international campaign. ‘The profit hunter: A force with nature’ for Embraer, by Gravity Global. Best use ...

   David Rowlands - 01/12/2021 - 16:29

10. Why you need emotional marketing in 2022

    is successful and some isn’t, such is the relatively ‘experimental’ nature of marketing. Given that we ...

    David Rowlands - 20/01/2022 - 08:51

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