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1. B2B content in 2022: OK, so now what?

   ever that simple? The nature of work is as unpredictable and fractured now as it’s ever been. ...

   David McGuire - 01/02/2022 - 12:17

2. Why increased customer privacy provides an opportunity for marketers

   the funnel from the subject line will have to be used. Companies that use Natural Language Processing ...

   Sam Holding - 26/01/2022 - 10:07

3. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

   view of human nature, that we have a natural, inherent drive to seek out challenges and new ... is that we feel good – fulfilled, rewarded, alive-- when we achieve goals. Natural, inherent drives ... with the Values Ladder reveals there is a natural bridge between hierarchies of messaging and hierarchies ...

   Sue Mizera - 19/11/2021 - 09:34

4. A linguistic exploration of the name Propolis

   to what actually protects the hive — the bee glue that bees produce from natural sources to strengthen, ...

   Sue Mizera - 15/12/2021 - 09:24

5. Improving CX with revenue enablement

   ability to assess unstructured data, through the likes of NLP (natural language processing) allows us ...

   Adam Mincham - 10/01/2022 - 09:12

6. Five ways AI impacts demand generation

   Marketers can personalise and contextualise their content for specific needs. Tools such as Natural Language ...

   Satish Sadasivan - 14/01/2022 - 09:00

7. Are the 2020s the Decade of the Great B2B Rebranding?

   influence or interference. SDT takes an optimistic view of human nature, that we have a natural, inherent ... of the connections of SDT and marketing’s Values Ladder is hugely revealing: there is a natural bridge between ...

   Sue Mizera - 01/12/2021 - 10:47

8. The big lie of thought leadership in B2B

   as co-authors or consultants on thought leadership. They will naturally want to publicize the excellent content ... leadership, all driving viewers back to that core piece.  In B2B contexts, thoughts naturally tend towards ...

   Philip Trippenbach - 07/12/2021 - 09:12

9. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

   influence or interference. SDT is grounded in an optimistic view of human nature, that we have a natural ... when we achieve goals. Natural, inherent drives that compel us to seek out challenges and new ... with the Values Ladder reveals there is a natural bridge between hierarchies of messaging and hierarchies ...

   Sue Mizera - 10/08/2021 - 16:22

10. We’ve come a long way, baby: How ABM has evolved over the last 18 years

    The Pareto principle says that 20% of inputs deliver 80% of outputs; a law that holds true in the natural ...

    Bev Burgess - 05/11/2021 - 10:30

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