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1. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

   and so actually convey it naturally, in their own words. If they don’t believe they have a part to play ...

   David Rowlands - 10/12/2021 - 10:37

2. How to use humour in your B2B content (and how not to)

   at 'drive', 'wheel', 'fuel', or 'steer'. Don’t force it – do what’s natural ... to be a laugh a minute. You could easily undermine their confidence if you’re too comical. It might feel natural ... But the kind of wit you use – zany, dry, sarcastic, corny – needs to feel authentic and natural in that voice. ...

   David McGuire - 20/09/2021 - 11:07

3. The 360-degree customer view: What does it mean and how can you actually achieve it?

   to be a lot harder (or nigh on impossible) to acquire new customers. With that in mind, it was only natural ... marketing, HR and everyone else to make faster decisions.” In turn, it’s only natural that the ability ...

   David Rowlands - 04/11/2021 - 11:22

4. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

   Achievement and fulfillment Cycling perfectly accommodates our human need and nature to excel. “The biggest ... proud of myself for finishing races, going fast, seeing phenomenal nature, meeting new people on rides, ... Solitary cycling is good for “being meditative, reflecting on things, being alone in nature.” The social ...

   Sue Mizera - 15/09/2021 - 11:07

5. News: Former football manager Harry Redknapp puts HR team through its paces in dentsu’s first work for BrightHR

   at iProspect said: “The combination of a memorable creative platform and the broad nature of the BrightHR ...

   Lucy Gillman - 07/10/2021 - 17:26

6. How sales training and coaching can drive B2B success in 2022 and beyond

   selling faster. Moreover, the complex nature of B2B selling means there is significant value in providing ...

   Kevin O'Regan - 09/11/2021 - 10:37

7. How to make good content that will improve your SEO

   external links can form the basis for excellent customer content. This is particularly fruitful when used ...

   Charlotte Hartley - 24/08/2021 - 14:56

8. How to realise the full potential of sustainability marketing

   sustainability brings to business. As well as protecting societies and natural resources, a joined-up ...

   Leeya Hendricks - 26/11/2021 - 09:41

9. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

   is the nature of the drivers that MM offers: intimacy and insights into your customers’ motivations ... or to develop their natural inclinations towards it.  Perhaps data, traditional research or even neuroscience ... campaigns, creations and applications are close to hand, merely awaiting discovery.  A natural arc from ...

   Sue Mizera - 13/10/2021 - 09:49

10. Thriving in 2021: the top trends for sales and marketing leaders

    will be the ones who will fully see the benefits. Trend 6- Proactivity will prove fruitful The pandemic has proven ... to business growth. 2021 will prove fruitful for those leaders ensuring themselves and their teams ...

    James Frampton - 16/02/2021 - 13:31

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