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1. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

   is able to “do a better job, which will naturally build more capability and strengthen client relations.” ... maturing of the market that is naturally going to create returns.” He outlines two elements that drive ...

   Lucy Gillman - 08/10/2021 - 10:04

2. A practical guide to building B2B buyer personas

   Ultimately, the meeting was fruitful on multiple levels. The interviewee articulated why his segment would ... anything but to delve into the customer’s expertise. Ultimately, the meeting was fruitful on multiple ...

   Adam Ortlieb - 26/11/2020 - 18:23

3. Thinking of starting a B2B podcast? Ask these three questions first

   stating nonetheless. Because there’s something about the nature of recording a podcast that can make ... the current host (yours truly) is a white, abled, cishet, middle-aged man – and the nature of B2B means some ...

   David McGuire - 20/10/2021 - 09:34

4. This is how much landing page load times are affecting your lead generation

   launched only three years earlier. The nature of computing was changing forever. Complex tasks were now ... While fixing load time represents low-hanging fruit for many marketers, don’t forget that landing pages ... can learn from. Our data on landing pages suggests there is still low-hanging fruit out there, ...

   Pete Morgan - 25/09/2019 - 16:36

5. Copywriting guru David McGuire’s tips and tricks on how to create great copy

   be natural. “Write as you would speak on a really good day,” he adds, “albeit when you’re feeling particularly ...

   Lucy Gillman - 01/10/2021 - 14:20

6. Social media executive

   looking for a confident, fast-learning and inquisitive minded graduate with natural writing skills, ... Cycle to work scheme Fresh fruit, tea and coffee available every day About you: We are looking ... with a naturally creative flair, they like to express in both writing and visuals. A person with writing skills who ...

   Jennie Barrick - 20/12/2018 - 16:55

7. Social media executive

   fast-learning and inquisitive minded graduate with natural writing skills, a creative flair and a data-focused, ... membership Flexibility to work from home Childcare vouchers Cycle to work scheme Fresh fruit, tea and coffee ... interpret and report on data. Someone with a naturally creative flair, they like to express in both writing ...

   Jennie Barrick - 19/11/2018 - 15:03

8. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

   sustainable, long-term advantages. This naturally begets the question: if everybody’s creating new, different ...

   Lucy Gillman - 01/10/2021 - 09:45

9. Transformation through messaging and engagement: An interview with Gary Hurry

   marketing, so Propolis was naturally a very easy decision for me. I’m also very passionate about people ... was a natural progression and has been enthusiastically received by the team. As our markets are so diverse, ...

   David Rowlands - 31/08/2021 - 09:37

10. Part 1: This is the audit that every B2B business needs right now

    part, which often conflicts with the short-term nature of sales. Clearly, CMOs need to get the board ...

    Mercè Cozens - 02/09/2021 - 09:44

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