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1. Part 2: Auditing a brand may make B2B consider brand building

   structure of a business and the vociferous nature of senior board members. Most will see the appeal ...

   Mercè Cozens - 07/09/2021 - 15:05

2. News: Major leadership restructure for MOI Global

   to its leadership team over the past 12 months. 2020 was a fruitful year for MOI, and now they’re ...

   David Rowlands - 25/02/2021 - 08:26

3. Persona-based marketing makes ABM more ‘human’

   that resonates with each of them through various channels. How many channels? We found the most fruitful persona ...

   Eva Jackson - 01/02/2021 - 09:43

4. 7 copywriting tips I won’t be sharing at B2B Ignite 2021

   is harder still – when you’ve already written something, your brain naturally wants to skip ahead and fill ... with those concepts to make your copy feel snappy and natural to read. For instance: if you want your ... the reader to the next step, that step needs to feel like a natural continuation. And that requires two ...

   David McGuire - 25/06/2021 - 14:58

5. What do hybrid events actually look like in the future?

   nature means we check emails or get a drink in between sessions, and just don’t use the facilities ... in their online offering, but it remains a challenge. For instance, human nature means we check emails or get ...

   Kavita Singh - 19/08/2021 - 10:42

6. Maintaining magnificent martech

   and optimisation falls onto us to make sure our investments bear fruit. But what does good maintenance look like ...

   Adam Harper - 22/11/2019 - 16:00

7. Can marketing automation support employee wellbeing?

   of the same nature, the automation can simply be duplicated and tweaked. These are just two of the many ways ...

   Tom Ryan - 10/08/2021 - 17:05

8. Why customer success will be vital in 2021

   was such a hit. There is a natural curiosity surrounding customer success In the most basic sense of the word, ... customer success has overtaken customer experience. She says on top of marketer’s natural curiosity around ... success was such a hit. There is a natural curiosity surrounding customer success In the most basic sense ...

   Kavita Singh - 11/03/2021 - 11:28

9. Why you’re writing about sustainability wrong

   with the proliferation of natural disasters and end-of-the-world headlines over recent years it’s quickly rising up ... if the world’s most well-resourced brands are adopting this language, they naturally set a bad precedent for all ...

   Jack Mann - 25/02/2021 - 10:36

10. PR and marcomms at the heart of business change: Guidance from a voice worth listening to

    the use of social media as a means of interaction between PR pros and journalists. The organic and natural ... nature of the interaction can help solidify the PR-journalist relationship.   Remote working has forced ...

    Jamie Kightley - 04/06/2021 - 15:15

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