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  1. Penny-wise

    the intrusive nature of email. To have reached this stage, you will have made some investment in preparation ...

    a12admin a12 - 20/05/2006 - 00:00

  2. EMAIL MARKETING: Why isn't viral catching?

    and effective hook. By its very nature, viral has to feel less like a corporate message than something ... the fundamental nature of B2B brands aside, Bush also points out that the size and scope of a B2B brand's ...

    a12admin a12 - 20/08/2005 - 00:00

  3. ANALYSIS: Is B2B data finally going digital?

    on business people and uses natural language processing to structure that data. Secondly, one million people ...

    a12admin a12 - 01/06/2010 - 00:00

  4. BEST PRACTICE: Get trigger happy

    clients opt to be entirely self-service; others prefer us to manage it. It all depends on the nature ...

    a12admin a12 - 04/05/2010 - 00:00

  5. EVENT MARKETING: The implications of the Bribery Act for marketers

    business relations One thing the Act shows no signs of accounting for is the varying nature of business ...

    Paola Bonfanti - 07/03/2011 - 15:44

  6. DEMAND GENERATION: Cashing in on ecommerce

    will naturally fall in line. Yes there is a lot to consider for a B2B brand before entering the ecommerce space, ...

    Jason Taylor - 20/10/2011 - 12:45

  7. CUSTOMER INSIGHT: The rise of ecommerce in B2B

    The complex nature of B2B sales blighted many early attempts at ecommerce. However, those B2B vendors who were ...

    a12admin a12 - 04/01/2011 - 00:00

  8. CSR is slow to penetrate B2B sector

    expectations as to the nature of a company's responsibility to society. However, for those that have ...

    a12admin a12 - 22/11/2006 - 00:00

  9. DIGITAL MARKETING: Can affiliate marketing catch-on in B2B?

    contribution the web can make to their sales model, the migration towards affiliate marketing will naturally ...

    a12admin a12 - 12/11/2007 - 00:00

  10. DIGITAL MARKETING: Microsites

    such as paid and natural search, display advertising or email communications, remember that offline marketing ...

    a12admin a12 - 02/03/2009 - 00:00


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