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1. Penny-wise

   the intrusive nature of email. To have reached this stage, you will have made some investment in preparation ...

   a12admin a12 - 20/05/2006 - 00:00

2. EMAIL MARKETING: Why isn't viral catching?

   and effective hook. By its very nature, viral has to feel less like a corporate message than something ... the fundamental nature of B2B brands aside, Bush also points out that the size and scope of a B2B brand's ...

   a12admin a12 - 20/08/2005 - 00:00

3. ANALYSIS: Is B2B data finally going digital?

   on business people and uses natural language processing to structure that data. Secondly, one million people ...

   a12admin a12 - 01/06/2010 - 00:00

4. BEST PRACTICE: Get trigger happy

   clients opt to be entirely self-service; others prefer us to manage it. It all depends on the nature ...

   a12admin a12 - 04/05/2010 - 00:00

5. EVENT MARKETING: The implications of the Bribery Act for marketers

   business relations One thing the Act shows no signs of accounting for is the varying nature of business ...

   Paola Bonfanti - 07/03/2011 - 15:44

6. DEMAND GENERATION: Cashing in on ecommerce

   will naturally fall in line. Yes there is a lot to consider for a B2B brand before entering the ecommerce space, ...

   Jason Taylor - 20/10/2011 - 12:45

7. CUSTOMER INSIGHT: The rise of ecommerce in B2B

   The complex nature of B2B sales blighted many early attempts at ecommerce. However, those B2B vendors who were ...

   a12admin a12 - 04/01/2011 - 00:00

8. CSR is slow to penetrate B2B sector

   expectations as to the nature of a company's responsibility to society. However, for those that have ...

   a12admin a12 - 22/11/2006 - 00:00

9. DIGITAL MARKETING: Can affiliate marketing catch-on in B2B?

   contribution the web can make to their sales model, the migration towards affiliate marketing will naturally ...

   a12admin a12 - 12/11/2007 - 00:00

10. DIGITAL MARKETING: Microsites

    such as paid and natural search, display advertising or email communications, remember that offline marketing ...

    a12admin a12 - 02/03/2009 - 00:00

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