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1. SOCIAL MEDIA: The power of the podcast

   suggesting that it is a natural progression, and others purporting that podcasting will remain a faster, ...

   a12admin a12 - 28/08/2009 - 00:00

2. RESEARCH: Accuracy failings dog third party B2B data

   attention to the quality of their customer and prospect data. Due to the volatile nature of business data, ...

   a12admin a12 - 19/08/2005 - 00:00

3. TECHNOLOGY: Automated customer management

   that the smart agent is able to answer approximately 80 per cent of customer queries instantly using a natural ...

   a12admin a12 - 24/05/2006 - 00:00

4. SEARCH MARKETING: Can search build brands?

   to build brands. While the sceptics might be right about the exact nature of that relationship, one thing ...

   a12admin a12 - 14/04/2007 - 00:00

5. BEST PRACTICE: Crowdsourcing in B2B

   and for small audiences, internal crowdsourcing is a natural starting point. As McKee points out, "the ...

   a12admin a12 - 04/03/2010 - 00:00

6. BEST PRACTICE: Gathering B2B marketing data

   internally.” Once they get beyond contact information, different businesses naturally need different data, ...

   a12admin a12 - 12/11/2007 - 00:00

7. BEST PRACTICE: Exhibiting overseas

   where target visitors are located and whether it is in their nature to travel when you are bowled over ...

   a12admin a12 - 22/10/2007 - 00:00

8. Marketing Return on Investment: A Panel Discussion

   This is incredibly interesting and to me, a natural evolution of holding marketing accountable for its key role ...

   Rob Wolfe - 03/04/2012 - 20:48

9. CASE STUDY: Berwin Leighton Paisner's brand refresh

   and understand what the law firm needed to communicate through its website. It also had to comprehend the nature ...

   a12admin a12 - 01/12/2009 - 00:00

10. BEST PRACTICE: Leading the way

    of the campaign, whether it is delivered via an agency or inhouse and on the nature of the campaign. Budgets ...

    a12admin a12 - 20/09/2006 - 00:00

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