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1. TECHNOLOGY: Demand generation- new hope or old hype?

   every company will naturally be considering. This being the case, the next obvious question is 'so ...

   a12admin a12 - 22/08/2008 - 00:00

2. DIGITAL MARKETING: Corporate video- watch and learn

   from up to five customers, can cost as little as £1000 to produce. The price and ambassadorial nature ...

   a12admin a12 - 29/03/2007 - 00:00

3. SEARCH MARKETING: Click fraud

   and the scammers," he says. "The PPC guys are naturally reluctant to publish their detection techniques. ...

   a12admin a12 - 28/02/2007 - 00:00

4. INTERNATIONAL MARKETING: Law and legislation

   on the nature of the breach. An unlawful comparative claim in the UK may in many cases result in nothing more ...

   a12admin a12 - 29/03/2006 - 00:00

5. DEMAND GENERATION ANALYSIS: B2B brands use online video to engage audiences

   supple nature that enables it to elicit an emotional response, clearly demonstrate a product or service ...

   a12admin a12 - 13/07/2009 - 00:00

6. DATA FOCUS: Preventing data loss

   attack every day, natural disasters occur and mistakes happen. Throughout, businesses could lose critical ...

   a12admin a12 - 06/06/2008 - 00:00

7. DATA FOCUS: Choosing B2B data

   of Greenstone points out, online data processing is, by nature, standardised and tends to lack flexibility. “But ...

   a12admin a12 - 24/11/2006 - 00:00

8. Plane talking: Airport advertising

   ways of advertising to their travelling audiences. Of course, the very nature of airports gives most ...

   a12admin a12 - 17/04/2008 - 00:00

9. BEST PRACTICE: Effective sales lead generation

   of the campaign, whether it is delivered via an agency or inhouse and on the nature of the campaign. Budgets ...

   a12admin a12 - 01/10/2006 - 00:00

10. CUSTOMER INSIGHT: Feedback tools

    nature of today's customer has certainly evolved, particularly over the last few years. Consumer ...

    a12admin a12 - 04/03/2008 - 00:00

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