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  1. FEATURE: Summer loving

    that companies stand out to their target audience. Brookes adds that due to their well-established nature ...

    a12admin a12 - 09/07/2007 - 00:00

  2. ANALYSIS: Crunch time for financial services?

    the finance industry, by nature, suffers a marked disadvantage compared to most B2B peers. Its product ...

    a12admin a12 - 04/03/2008 - 00:00

  3. HOW TO: Choose the right agency

    on the web, naturally it's important to us that a company presents itself well online.” Trade bodies, ...

    a12admin a12 - 07/11/2004 - 00:00

  4. PROFILE: Lauren Flaherty- Head of Global Advertising, IBM

    presented to her during the two and half decades tenure, Flaherty says one naturally stands out: to become ...

    a12admin a12 - 28/09/2006 - 00:00

  5. ANALYSIS: Business services suck the life out of marketing

    The high-value services are by their very nature intangible. Because something such as web hosting ...

    a12admin a12 - 26/04/2005 - 00:00

  6. PROFILE: Douglas Greenwell- Marketing Director, Group 4 Securicor

    championships.” The customer-facing nature of such high-profile contracts means that far from this work being low ...

    a12admin a12 - 28/02/2005 - 00:00

  7. PROFILE: Mark Allatt- Global Brand Director, Deloitte

    an interest in politics, you actually become a natural marketer. You're marketing an ideal ...

    a12admin a12 - 15/04/2007 - 00:00

  8. BEST PRACTICE: Outsourcing

    This happens all the time and these people are not idiots.”   Managing the relationship Naturally not all ...

    a12admin a12 - 15/12/2004 - 00:00

  9. PROFILE: Jacqui Kean- Brand Marketing Director, The Economist

    from the start, we were telling people what it can do for them." The precise nature ...

    a12admin a12 - 30/05/2007 - 00:00

  10. PiP: Pushing the envelope

    decisions they had to make. Suddenly they have lots more decisions. It's only natural that they've ...

    a12admin a12 - 29/03/2006 - 00:00

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