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  1. David McGuire on creating stand-out content in 2022

    special ingredient that engages the reader and makes them take action). For David, the latter two have ...

    David Rowlands - 08/02/2022 - 09:27

  2. Three tactics to beat the B2B sales talent crisis

    consultative in nature and the sales toolkit has shifted to include a plethora of sales enablement and sales ... more consultative in nature and the sales toolkit has shifted to include a plethora of sales enablement ...

    Shabri Lakhani - 09/03/2022 - 14:33

  3. News: B2B Marketing chooses SpotMe as their exclusive 2022 event technology partner

    partnership is a natural fit", says Pierre Metrailler, SpotMe CEO. "We're excited to be chosen ...

    David Rowlands - 08/03/2022 - 16:10

  4. News: B2B Marketing’s Agency of the Year, Digital Radish, joins Selbey Anderson Group

    very first meeting, we got on really well and found we naturally thought and felt the same way about ...

    David Rowlands - 17/03/2022 - 08:19

  5. How to unleash your creativity in strategic ABM

    another key ingredient, one that’s often overlooked and misunderstood: creativity.  'Creativity’ ...

    Francesca Davis - 27/09/2021 - 12:50

  6. Beyond the buzzwords: Top B2B marketing trends to watch for in 2022

    ingredient in modern data science. It has been used with great success to improve the accuracy ...

    Satish Sadasivan - 07/03/2022 - 09:45

  7. Why B2B needs to invest in the metaverse

    much more, a place where the real world becomes more virtual. “The natural evolution of how humans ...

    Martin Brierley - 21/03/2022 - 15:01

  8. International Women’s Day: A collection of reflections

    the majority of the world’s poor and are more dependent on natural resources. Gender equality is intertwined ... practice or often through the nature of the industry they’re part of, that femvertising is inauthentic ... on social channels, but the very nature of performative allyship further undermines the trust of already ...

    David Rowlands - 08/03/2022 - 13:00

  9. Three lessons B2B can learn from 2021

    began to truly get to grips with the reality of the changing nature of the workplace initially propelled ... of the changing nature of the workplace initially propelled by the pandemic. Businesses began to accept ...

    Dustin Deno - 14/02/2022 - 12:34

  10. B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part I)

    They are usually (highly) technical and are almost always 'ingredients' of some sort: a chip, a fibre, ...

    Sue Mizera - 28/01/2022 - 15:55

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