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  1. A linguistic exploration of the name Propolis

    to what actually protects the hive — the bee glue that bees produce from natural sources to strengthen, ...

    Sue Mizera - 15/12/2021 - 09:24

  2. Improving CX with revenue enablement

    ability to assess unstructured data, through the likes of NLP (natural language processing) allows us ...

    Adam Mincham - 10/01/2022 - 09:12

  3. Five ways AI impacts demand generation

    Marketers can personalise and contextualise their content for specific needs. Tools such as Natural Language ...

    Satish Sadasivan - 14/01/2022 - 09:00

  4. Are the 2020s the Decade of the Great B2B Rebranding?

    influence or interference. SDT takes an optimistic view of human nature, that we have a natural, inherent ... of the connections of SDT and marketing’s Values Ladder is hugely revealing: there is a natural bridge between ...

    Sue Mizera - 01/12/2021 - 10:47

  5. The big lie of thought leadership in B2B

    as co-authors or consultants on thought leadership. They will naturally want to publicize the excellent content ... leadership, all driving viewers back to that core piece.  In B2B contexts, thoughts naturally tend towards ...

    Philip Trippenbach - 07/12/2021 - 09:12

  6. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    and so actually convey it naturally, in their own words. If they don’t believe they have a part to play ...

    David Rowlands - 10/12/2021 - 10:37

  7. We’ve come a long way, baby: How ABM has evolved over the last 18 years

    The Pareto principle says that 20% of inputs deliver 80% of outputs; a law that holds true in the natural ...

    Bev Burgess - 05/11/2021 - 10:30

  8. The 360-degree customer view: What does it mean and how can you actually achieve it?

    to be a lot harder (or nigh on impossible) to acquire new customers. With that in mind, it was only natural ... marketing, HR and everyone else to make faster decisions.” In turn, it’s only natural that the ability ...

    David Rowlands - 04/11/2021 - 11:22

  9. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

    influence or interference. SDT is grounded in an optimistic view of human nature, that we have a natural ... when we achieve goals. Natural, inherent drives that compel us to seek out challenges and new ... with the Values Ladder reveals there is a natural bridge between hierarchies of messaging and hierarchies ...

    Sue Mizera - 10/08/2021 - 16:22

  10. How to use humour in your B2B content (and how not to)

    at 'drive', 'wheel', 'fuel', or 'steer'. Don’t force it – do what’s natural ... to be a laugh a minute. You could easily undermine their confidence if you’re too comical. It might feel natural ... But the kind of wit you use – zany, dry, sarcastic, corny – needs to feel authentic and natural in that voice. ...

    David McGuire - 20/09/2021 - 11:07


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