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  1. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    be natural. “Write as you would speak on a really good day,” he adds, “albeit when you’re feeling particularly ...

    Lucy Gillman - 01/10/2021 - 14:20

  2. A ‘blast from the past’ with enduring relevance: the Values Ladder case of DuPont’s Kevlar

    basics Created in 1965 by Stephanie Kwolek, Kevlar is an ingredient brand with over 50+ uses in both B2B ... fiber. It is an ingredient brand that works with you, and for you. Its high quality is put into service ... by Stephanie Kwolek, Kevlar is an ingredient brand with over 50+ uses in both B2B and B2C contexts. ...

    Sue Mizera - 11/08/2020 - 13:35

  3. Exploiting data to deliver customer value

    standpoint and a reactive one. Two key ingredients in this process have been: data-driven marketing ... on customer experience, from both a proactive standpoint and a reactive one. Two key ingredients ...

    Sam Holding - 17/08/2020 - 22:04 - 1 comment

  4. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    sustainable, long-term advantages. This naturally begets the question: if everybody’s creating new, different ...

    Lucy Gillman - 01/10/2021 - 09:45

  5. Transformation through messaging and engagement: An interview with Gary Hurry

    marketing, so Propolis was naturally a very easy decision for me. I’m also very passionate about people ... was a natural progression and has been enthusiastically received by the team. As our markets are so diverse, ...

    David Rowlands - 31/08/2021 - 09:37

  6. Part 1: This is the audit that every B2B business needs right now

    part, which often conflicts with the short-term nature of sales. Clearly, CMOs need to get the board ...

    Mercè Cozens - 02/09/2021 - 09:44

  7. Part 2: Auditing a brand may make B2B consider brand building

    structure of a business and the vociferous nature of senior board members. Most will see the appeal ...

    Mercè Cozens - 07/09/2021 - 15:05

  8. How to bake customer experience into your success recipe

    with the right ingredients. To give your customers the experience they want and demand, you first need to commit ... of providing exceptional customer service is the natural next step. To be clear, this doesn't mean folding ... or challenge, take on the onus and provide the best solution you can. 3. Add the secret ingredient The secret ...

    Nina Brakel-Schutt - 19/02/2018 - 22:10

  9. What do hybrid events actually look like in the future?

    nature means we check emails or get a drink in between sessions, and just don’t use the facilities ... in their online offering, but it remains a challenge. For instance, human nature means we check emails or get ...

    Kavita Singh - 19/08/2021 - 10:42

  10. How neuroscience and psychology can help B2B brands communicate with their audiences

    does this relate to marketing? 5 ingredients for a positive and lasting memorable experience Any great ... ingredients. Much like a Michelin star chef, the best marketers know the ingredients they need to work with, ... and memorable. The component parts (or ingredients) that create a positive, lasting memory in our brains should ...

    Ted Kohnen - 03/10/2019 - 09:26 - 1 comment

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