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  1. 7 copywriting tips I won’t be sharing at B2B Ignite 2021

    is harder still – when you’ve already written something, your brain naturally wants to skip ahead and fill ... with those concepts to make your copy feel snappy and natural to read. For instance: if you want your ... the reader to the next step, that step needs to feel like a natural continuation. And that requires two ...

    David McGuire - 25/06/2021 - 14:58

  2. Awards case study: Find out how Agent3 nabbed the award for ‘Best use of account-based marketing’

    of three key ingredients: data, content and technology.    Data: informed Agent3 which target accounts ...

    Kavita Singh - 02/06/2021 - 12:29

  3. Can marketing automation support employee wellbeing?

    of the same nature, the automation can simply be duplicated and tweaked. These are just two of the many ways ...

    Tom Ryan - 10/08/2021 - 17:05

  4. 8 marketers share their B2B marketing predictions for the rest of 2021

    operations, the natural progression is tobring work management into the fold.” Sales enablement: James Smee, ...

    Kavita Singh - 11/08/2021 - 09:47 - 1 comment

  5. PR and marcomms at the heart of business change: Guidance from a voice worth listening to

    the use of social media as a means of interaction between PR pros and journalists. The organic and natural ... nature of the interaction can help solidify the PR-journalist relationship.   Remote working has forced ...

    Jamie Kightley - 04/06/2021 - 15:15

  6. Three psychological pitfalls marketers should avoid in 2021

    is seemingly so easy. It’s almost second nature to Google your date or look them up on Facebook or Instagram ...

    Norman Guadagno - 20/07/2021 - 11:06

  7. Why customer success will be vital in 2021

    was such a hit. There is a natural curiosity surrounding customer success In the most basic sense of the word, ... customer success has overtaken customer experience. She says on top of marketer’s natural curiosity around ... success was such a hit. There is a natural curiosity surrounding customer success In the most basic sense ...

    Kavita Singh - 11/03/2021 - 11:28

  8. Why you’re writing about sustainability wrong

    with the proliferation of natural disasters and end-of-the-world headlines over recent years it’s quickly rising up ... if the world’s most well-resourced brands are adopting this language, they naturally set a bad precedent for all ...

    Jack Mann - 25/02/2021 - 10:36

  9. Awards case study: Find out how Gravity Global nabbed multiple awards this year at our Elevation Awards

    the natural world on nose cones to attract attention and reflect efficiency and profit making. The Paris Air ...

    Kavita Singh - 02/06/2021 - 13:50

  10. Finding the right marketers for ABM

    the ingredients to create your company’s own account-based marketers. When a team member’s resignation lands ... account-based, which means you need to find those who have the right ingredients to create an ABM team from ... scratch. The essential ingredients you need to identify After spending a while working with someone you can ...

    Molly Raycraft - 23/07/2018 - 14:26 - 1 comment

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