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  1. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    view of human nature, that we have a natural, inherent drive to seek out challenges and new ... is that we feel good – fulfilled, rewarded, alive-- when we achieve goals. Natural, inherent drives ... to signal the correlations of both disciplines and their common sources of motivations, we will identify ...

    Sue Mizera - 19/11/2021 - 09:34

  2. How to realise the full potential of sustainability marketing

    sustainability brings to business. As well as protecting societies and natural resources, a joined-up ...

    Leeya Hendricks - 26/11/2021 - 09:41

  3. Unconventional ways of getting customer insight

    different sources of data? At Moneypenny, we've pulled together a variety of ways to gather, ... that repeatedly crop up give clues as to why customers are enquiring. It’s an information source ... give over the phone.  At Moneypenny, we found Live Chat transcripts an invaluable source of real-time ...

    Kate Cox - 15/11/2021 - 09:25

  4. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    game, so a key principle to stick to when sourcing UGC is asking permission. More often than not, your ... a lot of UGC is sourced from and used on social media. And that is great. But what do you do if your ...

    John Allen - 17/11/2021 - 08:39

  5. Four tips and tricks to think differently about content management and improve digital experiences

    the platform, as well as serving as the single source of truth for asset renditions for every market ...

    Kieron McCann - 10/11/2021 - 14:59

  6. How sales training and coaching can drive B2B success in 2022 and beyond

    selling faster. Moreover, the complex nature of B2B selling means there is significant value in providing ...

    Kevin O'Regan - 09/11/2021 - 10:37

  7. We’ve come a long way, baby: How ABM has evolved over the last 18 years

    at the heart of ABM and sales, marketing and customer success need a shared view and single source of truth ... The Pareto principle says that 20% of inputs deliver 80% of outputs; a law that holds true in the natural ...

    Bev Burgess - 05/11/2021 - 10:30

  8. The 360-degree customer view: What does it mean and how can you actually achieve it?

    to be a lot harder (or nigh on impossible) to acquire new customers. With that in mind, it was only natural ... marketing, HR and everyone else to make faster decisions.” In turn, it’s only natural that the ability ... being born in the cloud; there’s multiple data sources.” “So the opportunity is still growing,” Dayle ...

    David Rowlands - 04/11/2021 - 11:22

  9. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    to create. However, what if all your developments and programmes- every single brand touchpoint- were sourced ... is the nature of the drivers that MM offers: intimacy and insights into your customers’ motivations ... is sourced from and aligned with your motivation stack. See it as a musical scale that you play up and down ...

    Sue Mizera - 13/10/2021 - 09:49

  10. Thinking of starting a B2B podcast? Ask these three questions first

    stating nonetheless. Because there’s something about the nature of recording a podcast that can make ... cishet, middle-aged man – and the nature of B2B means some of our interviewees will be too. So, we ...

    David McGuire - 20/10/2021 - 09:34


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