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  1. Why increased customer privacy provides an opportunity for marketers

    that are further down the funnel from the subject line will have to be used. Companies that use Natural Language ...

    Sam Holding - 26/01/2022 - 10:07

  2. Why you need emotional marketing in 2022

    detect that it is from a different source. Ironically, the creative agency behind the campaign may have ... is successful and some isn’t, such is the relatively ‘experimental’ nature of marketing. Given that we ...

    David Rowlands - 20/01/2022 - 08:51

  3. How chatbots can enhance your ABM strategy

    Conduct orchestrated campaigns from a single source of truth. Trigger sales automation with customers ...

    Justin McDonald - 19/01/2022 - 09:16

  4. How to bridge the sales and marketing alignment gap – once and for all

    a single source of truth, centred around the customer. Using these systems provides access to features ...

    John Cheney - 17/01/2022 - 10:01

  5. Five ways AI impacts demand generation

    Marketers can personalise and contextualise their content for specific needs. Tools such as Natural Language ... companies is figuring out how to make the best out of their data. In some cases, data from different sources ... or out of date. AI eliminates any data that isn't accurate from the start. It scans public sources ...

    Satish Sadasivan - 14/01/2022 - 09:00

  6. How and why marketing must drive sustainability

    supply chain to ensure sustainable product sourcing and are developing a consulting proposition around ... sourcing to recycling and re-use initiatives. Many businesses, including Delta Capita, have responded ...

    David Rowlands - 11/01/2022 - 08:47

  7. Eight areas that marketing need to focus on to future-proof their 2022

    Reachdesk caught my eye  as it warehouses your branded merchandise or sources it directly for you ...

    Kate Cox - 10/01/2022 - 15:16

  8. Improving CX with revenue enablement

    ability to assess unstructured data, through the likes of NLP (natural language processing) allows us ...

    Adam Mincham - 10/01/2022 - 09:12

  9. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    are a source of high-quality leads. If you have clients who can vouch for your product or service, use them ... listening to identify who’s a good fit for your products or services. LinkedIn is an excellent source ...

    Richard Conn - 07/01/2022 - 12:30

  10. What’s in store for B2B marketing in 2022?

    on something we can process. A single source of truth becomes key to the data‑driven business.  Digitization ... video games, or 7.5 trillion MP3 songs). Organizations will seek a single source of truth where ... today after a few months of inactivity) or source intent data to predict which customers may ...

    David Rowlands - 07/01/2022 - 15:27


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