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  1. Five predictions on data changes to future-proof your 2022

    to see an expansion of data sources that go beyond what we’re used to, such as the inclusion of more ... integration between different data sources, such as first-party and third-party intent data. This in turn will ...

    Jon Clarke - 20/12/2021 - 12:01

  2. A linguistic exploration of the name Propolis

    to what actually protects the hive — the bee glue that bees produce from natural sources to strengthen, ... it to bees or hives.  Checking further into the word’s origins in current, online sources (happily) confirms ... repair or plug crevices In their hives on behalf of their communities.  Some sources even claim ...

    Sue Mizera - 15/12/2021 - 09:24

  3. Christelle Fraysse on the importance of a solid CRM system

    source of truth, centred around the customer. They also provide sales professionals and marketers ...

    David Rowlands - 16/12/2021 - 12:19

  4. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    view of human nature, that we have a natural, inherent drive to seek out challenges and new ... is that we feel good – fulfilled, rewarded, alive-- when we achieve goals. Natural, inherent drives ... to signal the correlations of both disciplines and their common sources of motivations, we will identify ...

    Sue Mizera - 19/11/2021 - 09:34

  5. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    and so actually convey it naturally, in their own words. If they don’t believe they have a part to play ...

    David Rowlands - 10/12/2021 - 10:37

  6. News: Mitie has announced the appointment of its new CMO, Maria Winn

    at how we source and implement the insights that will enable us to continue to lead the industry, ...

    David Rowlands - 09/12/2021 - 12:33

  7. The big lie of thought leadership in B2B

    as co-authors or consultants on thought leadership. They will naturally want to publicize the excellent content ... leadership, all driving viewers back to that core piece.  In B2B contexts, thoughts naturally tend towards ...

    Philip Trippenbach - 07/12/2021 - 09:12

  8. The future of tech marketing: what’s impacting growth and revenue for 2022 and beyond

    will be used to manage your roundtable booking, and provide you with useful and relevant sources of B2B ...

    Daniela fernandes - 03/12/2021 - 16:05

  9. The tautology of marketing operations job titles

    the natural home for it. MOps specialists and teams have the technical, analytical and process orientated ... a natural fit. I actually like the idea, although I’ve yet to achieve it, of including a business analyst ... stick to my guns. Don’t get me wrong, MOps is undoubtedly the natural home for tracking, measurement ...

    Simon Daniels - 03/12/2021 - 08:47

  10. Are the 2020s the Decade of the Great B2B Rebranding?

    to tout the many virtues of branding, some new, some old, concluding that branding will become the source ... are continual sources of richness, renewal and abundance.  The extent to which B2B companies embrace their Brand ... influence or interference. SDT takes an optimistic view of human nature, that we have a natural, inherent ...

    Sue Mizera - 01/12/2021 - 10:47

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