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  1. The 360-degree customer view: What does it mean and how can you actually achieve it?

    to be a lot harder (or nigh on impossible) to acquire new customers. With that in mind, it was only natural ... marketing, HR and everyone else to make faster decisions.” In turn, it’s only natural that the ability ... being born in the cloud; there’s multiple data sources.” “So the opportunity is still growing,” Dayle ...

    David Rowlands - 04/11/2021 - 11:22

  2. Thinking of starting a B2B podcast? Ask these three questions first

    stating nonetheless. Because there’s something about the nature of recording a podcast that can make ... cishet, middle-aged man – and the nature of B2B means some of our interviewees will be too. So, we ...

    David McGuire - 20/10/2021 - 09:34

  3. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    is able to “do a better job, which will naturally build more capability and strengthen client relations.” ... maturing of the market that is naturally going to create returns.” He outlines two elements that drive ...

    Lucy Gillman - 08/10/2021 - 10:04

  4. News: Former football manager Harry Redknapp puts HR team through its paces in dentsu’s first work for BrightHR

    at iProspect said: “The combination of a memorable creative platform and the broad nature of the BrightHR ...

    Lucy Gillman - 07/10/2021 - 17:26

  5. News: Edelman and LinkedIn launch new study on thought leadership and buying behaviour

    party data from trusted sources rather than just proprietary insights from the publishing company. 77% ...

    Lucy Gillman - 07/10/2021 - 17:32

  6. How to use humour in your B2B content (and how not to)

    at 'drive', 'wheel', 'fuel', or 'steer'. Don’t force it – do what’s natural ... to be a laugh a minute. You could easily undermine their confidence if you’re too comical. It might feel natural ... But the kind of wit you use – zany, dry, sarcastic, corny – needs to feel authentic and natural in that voice. ...

    David McGuire - 20/09/2021 - 11:07

  7. Improving ecommerce efficiency with product information management workflows

    As this information is wide-ranging and often provided by a plethora of sources, creating a workflow is essential ... solution at this stage in order to act as a central source of truth and feed into tasks further down ... as a ‘central source of truth’ for all product information, it is possible to syndicate one product listing ...

    Nate Holmes - 04/10/2021 - 17:32

  8. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    be natural. “Write as you would speak on a really good day,” he adds, “albeit when you’re feeling particularly ...

    Lucy Gillman - 01/10/2021 - 14:20

  9. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    sustainable, long-term advantages. This naturally begets the question: if everybody’s creating new, different ...

    Lucy Gillman - 01/10/2021 - 09:45

  10. How to build a customer insight strategy: An interview with Dr. Christine Bailey

    five sources of data: competitors; customers; markets; employees; and channel partners. And out ... of those five data sources, we’re collecting four different types of insights: market predictions; customer ... with external sources of insight and AI predictions, and identifies the next step an organisation should take ...

    David Rowlands - 28/09/2021 - 13:42


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