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  1. How to use data to optimise your marketing spend

    can’t afford to leave this source of data untapped, so Moneypenny advises that using tracking that links ...

    Kate Cox - 28/09/2021 - 09:52

  2. News: Acquia acquires Widen. We spoke with their CMO to learn more

    content. With open-source Drupal at its core, the Acquia digital experience platform (DXP) enables ...

    David Rowlands - 21/09/2021 - 09:19

  3. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    with their customers’ intrinsic motivations and, therefore, provides a fail-safe source of genuine customer intimacy. ... that fulfillment of one’s “motivation stack is the source of all true happiness.) Is there any wonder any more ... where serious brand loyalty sources from, or why? An insight about insights. For research The values ...

    Sue Mizera - 15/09/2021 - 11:07

  4. People, Process, and Tech: Finding the right balance to achieve buyer-centricity

    sources of B2B Marketing content. Your data will also be shared with Integrate who are sponsoring ...

    Jack Mann - 08/09/2021 - 09:28

  5. Part 2: Auditing a brand may make B2B consider brand building

    structure of a business and the vociferous nature of senior board members. Most will see the appeal ...

    Mercè Cozens - 07/09/2021 - 15:05

  6. News: Jabmo announces integration with Google, becoming omnichannel ABM platform

    analytics and integrated analytics straight from the marketing and advertising channel source. With so many ...

    David Rowlands - 02/09/2021 - 17:25

  7. Part 1: This is the audit that every B2B business needs right now

    part, which often conflicts with the short-term nature of sales. Clearly, CMOs need to get the board ...

    Mercè Cozens - 02/09/2021 - 09:44

  8. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

    influence or interference. SDT is grounded in an optimistic view of human nature, that we have a natural ... when we achieve goals. Natural, inherent drives that compel us to seek out challenges and new ... the correlations of both disciplines and their common sources of motivations, we will identify the three categories ...

    Sue Mizera - 10/08/2021 - 16:22

  9. Transformation through messaging and engagement: An interview with Gary Hurry

    marketing, so Propolis was naturally a very easy decision for me. I’m also very passionate about people ... was a natural progression and has been enthusiastically received by the team. As our markets are so diverse, ...

    David Rowlands - 31/08/2021 - 09:37

  10. 7 alliance partner marketing pitfalls you may not know (but should)

    investment   Tracking lead sources  can be difficult, especially  in a large co mpany.  But i f you have ... no way to discern your own leads from partner-sourced leads, you  won’t be able to  measure  the return ...

    Rod Griffith - 26/08/2021 - 10:42

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