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  1. Why branding and martech should become BFFs!

    ready source to get closer and closer to your customer’s wants and needs right from the start. Use ... customer journeys, and keep upping-the-ante for more “natural” customer experiences. Finally, stop relying ...

    Sue Mizera - 13/07/2021 - 13:03

  2. Events producer

    Manage and explore new content or session formats. Manage population of the rest of the agenda – sourcing ... of the rest of the agenda – sourcing speakers (proactively and reactively) and ensuring synopsis info ... objectives met to enable delegate sales to start. To manage population of the rest of the agenda – sourcing ...

    Jennie Barrick - 09/07/2021 - 18:05

  3. Ignite London 2021: Key learnings and takeaways, and where to go to watch on-demand

    as she explained it can help with content marketing, hyper and real-time personalisation, and sourcing ...

    Kavita Singh - 09/07/2021 - 16:53

  4. Marketing myopia too close for comfort?

    in its destruction and invasion of the natural world. Coronavirus has wreaked havoc on economies, travel, ... and invasion of the natural world. Coronavirus has wreaked havoc on economies, travel, people and business. ...

    Mercè Cozens - 16/03/2021 - 14:18

  5. 7 copywriting tips I won’t be sharing at B2B Ignite 2021

    is harder still – when you’ve already written something, your brain naturally wants to skip ahead and fill ... with those concepts to make your copy feel snappy and natural to read. For instance: if you want your ... the reader to the next step, that step needs to feel like a natural continuation. And that requires two ...

    David McGuire - 25/06/2021 - 14:58

  6. The death of third-party cookies

    it’s directly from the source and it’s more relevant to your business. Julia explains: “The IAB noted ... are your current data sources? Bitstream, co-op, publisher, or a combination? Is data collected ...

    Kavita Singh - 23/06/2021 - 12:08

  7. For a successful corporate culture, "Get the brand in their souls!"

    understanding human nature above all--that “change” and “new” are two great words, so long as they don’t apply ... in international locations, with different mother-tongues, in different cultures. More recent, COVID-sourced issues ... corporation, which shall go unnamed.) It’s about understanding  human nature  above all--that “change” ...

    Sue Mizera - 11/05/2021 - 17:06

  8. Why B2B businesses need speed to survive

    that improve manufacturing, assembly, maintenance and customer service.  Naturally that’s all done at speed. ...

    Matt Simpson - 21/06/2021 - 14:39

  9. Episode 27: How to cultivate a brand during adversity with Grant Thornton’s Lucy Canning

    strategy naturally sits within the remit of the Marketing and BD team, to really make it real and to really ...

    Kavita Singh - 18/06/2021 - 11:52

  10. What is a customer data platform and how does it fit into B2B?

    bring in data from other sources. Therefore, it’s not a complete view of a customer, just a partial one. ...

    David Rowlands - 08/06/2021 - 10:06

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