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  1. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    They are usually (highly) technical and are almost always 'ingredients' of some sort: a chip, a fibre ...

    Sue Mizera - 25/04/2022 - 09:55

  2. B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part I)

    They are usually (highly) technical and are almost always 'ingredients' of some sort: a chip, a fibre ...

    Sue Mizera - 28/01/2022 - 15:55

  3. CASE STUDY: Base One redesign a refresh Virgin Media Business that befits the brand

    Challenge Virgin Media Business has the most advanced fibre optic network in the UK. ... Business has the most advanced fibre optic network in the UK. If it was a car, it would be a Ferrari. But, ...

    Jessica McGreal - 01/09/2013 - 18:10

  4. Think long-term during the COVID-19 crisis, because short- termism will hurt your brand

    their nerve consistently, and that invest in [both] longer-term brand building [and] shorter-term sales ...

    Pete Morgan - 24/03/2020 - 16:31

  5. 10 public speaking tips for the terrified

    of speakers: those who get nervous and those who are liars’. I’m always nervous! My nerves most often manifest ... the lights, and combined with nerves, you’ll probably sweat more than usual. I've found I'm most ... to ‘end’ the session. This is usually down to nerves again, relief that it’s over and a desire to get off ...

    Heidi Taylor - 13/06/2017 - 17:03

  6. HOW TO: Improve your presentation skills

    breath which can also help with any nerves you might be experiencing. 9. Stop calling them nerves ... for the big event. I prefer to call it excitement rather than nerves. In the 2011 World Championships Usain ... Bolt attributed his false start in the 100m final to anxiety (another word for nerves), yet he went ...

    Daphne Tona-Weyalo - 05/03/2013 - 15:47

  7. 3 ways to market better to SMEs, by SMEs

    to find out what really jangles their nerves or gets them excited. Maybe because we assumed, rather ... enough time digging to find out what really jangles their nerves or gets them excited. Maybe because we ...

    Paul Snell - 29/05/2018 - 16:00

  8. BEST PRACTICE: Culture clash- translation and localisation

    market When we set out to plan a global brand building activity for the specialty fibres maker Ahlstrom, ... and creative brief fell out without much problem. Ahlstrom deal with fibres, natural and artificial. ... in application. Industry by industry, customer by customer. Customised fibre solutions add more value to the end ...

    a12admin a12 - 01/03/2006 - 00:00

  9. How passion and purpose can give B2B brands the edge

    competition, which led to the development of Voom Fibre – the fastest business broadband in the UK, by a factor ...

    Scott Wilkinson - 29/11/2017 - 14:48

  10. BRAND CAMPAIGN NEWS: Arjowiggins launches a DM campaign to inspire businesses

    a high quality result while maintaining recycled fibre content. We have seen a real demand for stocks ...

    Paola Bonfanti - 06/06/2011 - 15:07

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