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  1. Barbara Stewart on nailing your CX in 2022

    the time for excuses is over. “We’ve had these tools for a long time,” she maintains. “We knew that mass ...

    David Rowlands - 18/01/2022 - 08:48

  2. How to bridge the sales and marketing alignment gap – once and for all

    – using shared tools? Ultimately, what financial impact could a better alignment of sales and marketing ...

    John Cheney - 17/01/2022 - 10:01

  3. Five ways AI impacts demand generation

    capabilities, AI only gets better at its work as it analyses more data. AI-powered lead scoring tools often pick ... Marketers can personalise and contextualise their content for specific needs. Tools such as Natural Language ... tools like KNIME can build automated processes that incorporate this technology, often with greater ...

    Satish Sadasivan - 14/01/2022 - 09:00

  4. 10 lessons learned after 10 years of modern selling

    across the board. The more those-whether revenue team members or customers- interact with and use tools ... to communicate on their terms, their schedule, and their purpose. Video is the optimal tool ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  5. Eight areas that marketing need to focus on to future-proof their 2022

    on tools and technologies that help us and our customers reduce the speed to lead: from live chat sent ... growing businesses! 3. Data, AI and intent  I have always loved the promise of these tools for B2B ...

    Kate Cox - 10/01/2022 - 15:16

  6. Improving CX with revenue enablement

    and it is woefully underutilised by most enterprise marketing and sales teams. New engagement tools and practices ...

    Adam Mincham - 10/01/2022 - 09:12

  7. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    thanks to the number of tools out there.  Whether it is Google Ads or LinkedIn, you can use social ... Other automation initiatives include: Automation of email prospecting using personalisation tools. Use ... team to use their laptop or mobile device to contact customers. Implementation of lead tracking tools ...

    Richard Conn - 07/01/2022 - 12:30

  8. What’s in store for B2B marketing in 2022?

    So how does that affect our world of work? AI has permeated the tools we use to carry out everyday ... work – from voice assistants to language translation and tools. It also powers much of the robotic ...

    David Rowlands - 07/01/2022 - 15:27

  9. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    this is becoming increasingly normal? I genuinely think it will depend on what sort of world we are living in next ...

    David Rowlands - 17/12/2021 - 15:04

  10. Five of the best digital marketing strategies B2B can learn from B2C

    Video, an agency that’s been asked by Slack to try its new communication tool. It’s funny, well-produced ... tool has become universally helpful for businesses of all shapes and sizes. And there lies the problem. ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

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