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  1. A new year, a new set of priorities: Tackling your 2023 budget

    of Business | Oregon State University) all conclude the same; investment in marketing over the long term ...

    Oliver Budworth - 25/01/2023 - 14:36

  2. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    is more recent, and not universally understood. Sales may see a ‘turf battle.’ Marketing and sales ...

    Sue Mizera - 15/12/2022 - 08:40

  3. Leaders Roundtable Batten down the hatches

    normal. So any suggestions that there might be a kind of ‘two speed’ B2B economy, with those whose ... of marketing right in a climate that has become cautious than normal. So any suggestions that there might ...

    scotty - 16/11/2022 - 10:21

  4. News: Imagination joins B2B marketing agency The Mx Group

    Marketing Institute. In consultation with Northwestern University’s IMC Spiegel Digital and Database ...

    David Rowlands - 08/11/2022 - 15:48

  5. In Web 3.0 terms, today is 1995

    universal, even for a largely B2C-orientated agency crowd. And that in turn shows B2B isn’t far behind. ...

    Joel Harrison - 10/11/2022 - 16:43

  6. Roundtable report: Batten down the hatches? What B2B marketers can do to prepare for a downturn

    around getting the fundamentals of marketing right in a climate that has become cautious than normal. So ...

    Joel Harrison - 20/10/2022 - 12:17

  7. Online marketplaces – Threat or opportunity for B2B vendors?

    in a vendor’s commerce planning cannot be overstated. However, they are not a universal solution and engagement ...

    Kieron McCann - 24/10/2022 - 09:46

  8. News: Expandi achieves asset purchase of Cyance

    for a while; consolidation in the vast martech universe. With nearly 10,000 providers, it's highly likely ...

    David Rowlands - 13/09/2022 - 08:44

  9. News: The B2B Marketing Awards shortlist announced!

    for LSEG, by alan. agency 'Supercharge your success ' for Arden University, by Really B2B ... success' for Arden University, by Really B2B 23. Best international campaign 'Dress release' ...

    David Rowlands - 23/08/2022 - 09:55

  10. Attracting the next generation into the B2B world

    potential talent and to do it in a standout way. It is easy for businesses to go to University Career Fairs ... smart employers are building deep connections with Universities, with the student ambassadors on campus ... is targeted at students from leading Universities across the UK and beyond and focuses on innovation ...

    Michelle Wells - 04/07/2022 - 12:02

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