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  1. 10 ways to tailor your ABM strategy for the c-suite

    The novelty of receiving a valuable, interesting InMail alone should be enough to get your reader ...

    James Harris - 07/02/2019 - 10:07

  2. NEWS: ‘Tighter budgets boost creativity’

    that people with ‘novelty-seeking tendences’ were most creative under financial restrictions. However, ... constraints, the ability to exploit the  opportunity may well only be available to novelty seekers whose ... creativity is heightened by the challenge. “Novelty seekers may also be more productive under ...

    Jessica McGreal - 29/10/2014 - 15:50

  3. Twitter rolls out new 280-character limit to majority of users

    280-character limit for a short time before the novelty eventually wears off. The extension will not apply ...

    Alex Clarke - 08/11/2017 - 09:59

  4. Farewell, Vine

    app produced looping 6-second videos, hardly the bedrock of any B2B marketing campaign, but a novelty ...

    Charlotte Woolard - 27/10/2016 - 21:00

  5. Subject line emojis could boost email engagement rates

    engagement. There aren’t a lot of email marketers using them today, so there’s a novelty factor involved.” ...

    Paul Snell - 26/05/2017 - 15:03

  6. Examples of innovation in B2B marketing: 4 award-winning campaign case studies

    of creativity and surprise into a gift-heavy market. An abundance of complimentary tasters meant their novelty ...

    Alex Clarke - 06/02/2018 - 11:05

  7. 5 words that wreck B2B marketing content

    in a non-ironic way? It’s the kind of phrase that goes with finger guns, novelty glasses and piano ties. Trying ...

    David McGuire - 18/05/2018 - 15:17

  8. Pokémon GO gives B2B marketers more to think about than stardust and candy coins

    to share content helps push these experiences past the novelty phase, Black said. It also should put ... to clients. As the novelty factor wears off, people increasingly expect these technologies to deliver ...

    Charlotte Woolard - 21/07/2016 - 15:42

  9. 7 ways to get people to open your emails

    about new developments in your field builds novelty to keep your open rates high. These subject lines ...

    Alan Lam - 05/07/2016 - 11:51

  10. Enough of the fluff: It’s time to recognise the value of innovation

    and unprofitable ‘novelty’, sparked fierce debate about the validity of innovation in modern business. Lepore’s ...

    Claire Mason - 15/09/2014 - 12:07

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