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  1. B2B mobile apps and websites: big flip or big flop?

    there is no longer enough – mobile has lost its novelty. More consumers than ever before are now incredibly ...

    Clare Grant - 05/09/2012 - 08:53

  2. SOCIAL MEDIA: B2B companies embrace social media integration

    novelty of social media platforms, of which B2B organisations may still be holding back their adoption, ...

    Anonymous (not verified) - 26/08/2011 - 14:27

  3. HOW TO: Get the most out of mobile marketing

    access- The novelty of having your messages in the palm of their hand will soon fade. New subscribers- who ...

    a12admin a12 - 14/01/2011 - 00:00

  4. EMAIL MARKETING: Video in emails

    becoming commonplace. Once the novelty wears off on a 'next big thing', marketers can't just ...

    a12admin a12 - 02/02/2009 - 00:00

  5. DIGITAL MARKETING: How to adopt a digital PR strategy

    This includes: celebrity; novelty; controversy; the quirky/unusual; real-life stories and discovery. Controversy ...

    a12admin a12 - 14/07/2008 - 00:00

  6. DIGITAL MARKETING: Podcasting- B2Bs in a Pod

    at podcasting (and, to be fair, every other 'new' media) is that it is a novelty, only of interest ... agency." In the palm of your hand Additionally, far from being a novelty, Sefton argues that the way ...

    a12admin a12 - 01/05/2006 - 00:00

  7. BEST PRACTICE: Top five marketing blags

    on the back. The novelty alone is worth a lot and if nothing else it will get people talking and remembering ...

    a12admin a12 - 22/09/2005 - 00:00

  8. BEST PRACTICE: Business gifts

    Valued corporate gifts are those that can be used in the office and at home, which combine novelty ...

    a12admin a12 - 30/08/2007 - 00:00

  9. PROFILE: Jonathan Nixon- Head of Sales & Marketing, Visa

    lounges. Regular business travel quickly loses its novelty, says Nixon. “The travel part of my job ...

    a12admin a12 - 26/04/2005 - 00:00

  10. INTERNAL COMS: Get your house in order

    with jellybean mousemats for each commercial manager. These gifts had novelty value and made sure the campaign ...

    a12admin a12 - 09/07/2007 - 00:00

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